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Integrated marketing communication strategies in the Chinese electrical appliances enterprise application research

Author: SunBo
Tutor: FuHuiFen
School: University of Foreign Trade and Economic
Course: Management
Keywords: Integrated marketing communication (IMC)
CLC: F426.6
Type: Master's thesis
Year: 2006
Downloads: 502
Quote: 0
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Abstract


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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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