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Study on Inbound Tourism Market of Hunan Province

Author: ZengZuoZuo
Tutor: ZhongYongDe
School: Central South University of Forestry Science and Technology
Course: Tourism Management
Keywords: Tourism Management Inbound Tourism Tourist Market Hunan Province
CLC: F592.7
Type: Master's thesis
Year: 2008
Downloads: 118
Quote: 0
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Abstract


Since 1990s, foreign immigrant tourism in Hunan Province entered a new developmental era. With China’s accession to the WTO and enhancement of world economic and cultural exchanges, the opening of Hunan Province to the outside world will certainly accelerated, the development of foreign immigrant tourism in Hunan is bound to has a broaden market with big potential and wide prospect. Inbound tourism will play an important role in the development of the tourism industry with its obvious functions of gaining foreign exchange and providing employment opportunities and other potential benefits, therefore, the research of the dynamic development trends and the establishment of dynamic forecasting model of Hunan inbound tourism will plays an guiding role in the health development of inbound tourism marketing in Hunan province.This paper taken the marketing sources of Hunan inbound tourism as study object, referred to the statistic and analysis information of historical and current situation of Hunan inbound tourism, studied mainly with quantitative analysis and assisted with qualitative analysis, adopted the integrated means of marketing analysis and data processing, utilized mathematical statistics analysis and made good use of statistical tools, from the aspects of time series, spatial scale, consumption characteristics, comprehensively and statistically analyzed the overall features of the current development situation of the marketing sources of Hunan inbound tourism.At first,the paper studied the monthly and yearly fluctuation of Hunan inbound tourism from the aspect of time series; analysed the space structure and geographic concentration of Hunan inbound tourism from the aspect of spatial scale,also including its dynamic development analysis of the spatial distribution among the 14 cities of Hunan Province; made a conclusion from the aspect of consumption features that the consumption structure of Hunan inbound tourists with the phenomenon of excessive expenditure on basic travel and the slow growth of daily consumption.Secondly, based on the theory of cluster analysis in mathematical statistics, the paper made a classification to the major sourcing countries, replaced traditional qualitative classifications with quantitative methods, revealed the similarities and the differences between the major sourcing countries of Hunan inbound tourism; Introduced the conception of King affinities and illustrated the different favor degree of the tourists in sourcing countries to the tourism in Hunan province; At the same time, the paper made a qualitative analysis and quantitative forecast to the development trend of the tourists marketing sources of Hunan inbound tourism,with the use of linear regression theory, established attraction forecasting model for inbound tourists marketing source of Hunan province.Finally, base on above study, the paper concluded the existing problems which appeared during the development of Hunan inbound tourism and offered some development proposals accordingly, not only hope such conclusions and proposals can lead an guiding role to the tourism research and tourism practices, but also expect it can work as theoretical reference to the decision-making of those government functional departments and some other tourism enterprises and institutions.The article highlighted a strong mathematical logic and written with unique perspective. During writing process, insisted on the rule of shallow first and profound second, and then gradually advanced, not only based with statistical analysis, but also upgraded to establishment of statistic model, therefore, it profoundly mastered and understood the inbound tourism markets in Hunan Province.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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