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The Simulation Research on Inventory Control of Distribution System Based on Customer Segmentation

Author: ZhangZhu
Tutor: WuLiWen
School: Dalian University of Technology
Course: Management Science and Engineering
Keywords: Distribution system Inventory Control Customer Segmentation Simulation
CLC: F224
Type: Master's thesis
Year: 2006
Downloads: 245
Quote: 0
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Abstract


Inventory control of the distribution system is an important decision-making problems in the distribution system management, effective inventory control strategy can save inventory costs, reduce logistics costs, eliminate or avoid the impact of fluctuations in sales. Therefore, inventory control by the widespread attention and become a hot issue in the study of the distribution system management. Enterprise the actual operation of the distribution system, the majority of companies have broken down to give the customer full attention, and inventory control, taking into account the factors of customers important and loyalty. However, in the theoretical study, few scholars customer segmentation modeling carried out for consideration. Distribution system inventory control model based on customer segmentation in order to get optimal inventory control strategy, the actual inventory management of the distribution system has a certain significance. Also for the distribution system inventory control theory provides a useful supplement. Optimize the simulation model in the current environment diversification of customer needs, customer segmentation based on the distribution system inventory control, and be implemented with the Arena simulation software, to the context of the actual enterprise inventory control of the distribution system, the simulation proved using The simulation model can be customer segmentation Distribution System under optimal inventory control policy. First, through the calculation of customer lifetime value, customer value segmentation is proposed based on the concept of customer segmentation, customer service levels of the distribution system and formula. Introduction of customer / product important degree of factors, which fixes the distribution system under the conditions of the multi-product safety stock formula. Second, analysis of the simulation to solve the necessity and advantages of inventory control problem in the multi-product environment, the establishment of a multi-product environment, inventory control, customer segmentation based on the distribution system simulation model and using the Arena simulation software to design and realize. Third, the context of a handicraft company's distribution system, inventory control, simulation and results analysis. The results show that the simulation model program by several inventory control strategy under the constraint of a certain level of customer service, inventory control inventory lowest cost target optimization strategy, you can find out. By theoretical analysis and simulation study concluded: inventory control model based on customer segmentation distribution system established by system simulation method, the model can be effective inventory control optimization strategies to meet the actual operation of the distribution system of enterprise customer segmentation inventory control requirements.

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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