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Research on SMES Expend International Market Based on E-CRM

Author: ZhaoChen
Tutor: ZhangMengCai
School: Shenyang University of Technology
Course: International Trade
Keywords: E-CRM SMEs International marketing
CLC: F274
Type: Master's thesis
Year: 2010
Downloads: 151
Quote: 0
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Abstract


With the continuous development of global economic integration, the integration of China and the world economy, the rapid economic development. At the same time, China's SMEs rapid rise in the country, has an important place in the national economic development and social progress. However, with the rapid development of the information technology of the Internet, and, more recently, the impact of the global financial crisis, the small-scale financing difficulties, lack of personnel of SMEs in China is facing a serious crisis in the international market expansion. Accelerate the transformation and upgrading of the urgent need to address the problems of SMEs in China to improve the productive capacity of enterprises, management level and market competitiveness. The emergence of the of such emerging e-commerce industry, small and medium-sized enterprises to provide a \Customer relationship management in e-commerce under the conditions of effective integration of e-commerce and customer relationship management, under the conditions of the network economy, prompting companies to constantly improve sales and customer service, and other related business processes and customer relationship process, the use of advanced information technology increase the degree of automation of the process link, thereby reducing the cost of sales, shorten sales cycles, and expansion of the sum of the market opportunity and sales management optimization method and system solutions. E-CRM implementation can promote enterprises in the organization and management to improve efficiency, reduce operating costs, the effective use of customer resources to avoid the loss of customers, and increase customer satisfaction, improve business decision-making, thereby increasing efficiency, improving competitiveness force. This article is divided into six chapters marketing of SMEs in China International E-CRM strategy. The first chapter is the introduction, mainly on the purpose and significance of this study, the literature review; Chapter II Introduction part mainly describes the basic theory and the status quo of E-CRM and SME international marketing ; Chapter first given the success stories of a small and medium-sized foreign trade enterprises in China, drawn through case E-CRM is an effective way of SME international marketing; Chapter departure from the basic three models of E-CRM summed up the E-CRM model suitable for small and medium-sized foreign trade enterprises in China, and established a new model on the basis of the value chain; Chapter policy on SMEs in China to expand the international market application of E-CRM should be noted The problem; Chapter Conclusion, summarized in this article. SMEs explore international market according to the present situation, to integrate into the world economy has become an inevitable, if the small and medium enterprises, or by virtue of past marketing model used in the domestic production activities in the international market hard, obviously does not work. SMEs changing marketing strategy is extremely important to go abroad to explore the international market, this is also the reason highlighted an important role in the international market expansion, E-CRM.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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