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Research into the Management of "Shanghai Newspaper" under the Charge of Shi Liangcai

Author: YuZuo
Tutor: QiaoYunXia
School: Hebei University
Course: Journalism
Keywords: Declare Shi Liangcai Living environment Enterprise management Scientific management
CLC: G219.29-F
Type: Master's thesis
Year: 2006
Downloads: 437
Quote: 5
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Abstract


The success of \The interaction of political, economic, cultural and thirties provides a rare opportunity for the development of the newspaper ; Shi Liangcai led declare operators have to seize the opportunity , and careful management . They analyzed the newspaper market at home and abroad , to develop the appropriate principles of running a newspaper and market positioning , readers and advertisers , newspapers take a variety of ways and strategies to improve quality , expand circulation development Advertising and led the newspaper to embark modern enterprise road ; management , history amount to adjust to the requirements of market competition , and continue to introduce advanced technology and equipment , strengthen infrastructure construction , the internal mechanism reform , focusing on personnel management , and fully mobilize the enthusiasm of staff , greatly improved work efficiency and quality of service ; on this basis , the history amount to carry out an industry-based diversified operations , the full release of the profit-making potential of the newspaper , expand business areas, capital management , in order to expand the scale of operation , reduce business risk , and mergers News reported intent to establish the Press Trust , but in view of the prevailing social and political pressure , ended in failure .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Countries in the world journalism > China > History of journalism
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