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Research on Non-profit Hospital’ Marketing Strategy of China

Author: ZhangLinLin
Tutor: CaoJiaWei
School: Tianjin University of Finance and Economics
Course: Business management
Keywords: Non-profit hospitals Marketing Tactics
CLC: R197.3
Type: Master's thesis
Year: 2006
Downloads: 317
Quote: 0
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Abstract


In 2000 , the state has adopted the guidance on the reform of urban medical and health work and the implementation of the urban medical institutions should be managed opinions \kicked off the reform . Various medical institutions must pay attention to the medical marketing , attention to customer needs , compete to win market share in a fair and orderly market environment . This paper will examine the focus on non-profit hospitals , through an overview of the non-profit organizations and their marketing applications , recognizing the significance of nonprofit hospitals to introduce marketing , and emphasized the non-profit hospitals must do \balance between sex \from the angle of the \

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CLC: > Medicine, health > Preventive Medicine,Health > Health care organizations and career ( Health Management ) > Health care systems and institutions > Hospitals, general hospitals
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