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A Research on the Relationship between the Brand and Standardization of Chinese Agricultural Products

Author: XuYuanZhen
Tutor: ZhangShuLin
School: Hunan Normal University
Course: Industrial Economics
Keywords: Brands of agricultural products Standardized agricultural Relationship Quality
CLC: F323.5
Type: Master's thesis
Year: 2006
Downloads: 661
Quote: 12
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Abstract


Competition in the markets for agricultural products , not only the competition of agricultural products , more competitive brand of agricultural products . The brand of agricultural products is not only related to the industrialization of agriculture , more closely related to the standardized agricultural . Academia in the analysis of the reasons for the lag of the development of China 's agricultural products brand only be attributed to the insufficient level of industrialization of agriculture , to the neglect of the agricultural products brand with standardized relationship . The article reveals the brand connotation of agricultural products , in the legal sense of the ordinary trademark of the agricultural products , farm produce collective marks , certification trademark of agricultural products and green flag . Data Analysis of China 's agricultural product brand awareness behind the brand the absolutely less the status quo , summed up the root cause of the slow development of China 's agricultural products brand is the low degree of standardization of agricultural products . To analyze the success of China, especially in the province known brands , brand relationship standardized agricultural and agricultural products were obtained : ① standardized agricultural quality assurance of the brand development of agricultural products ; ② standardized agricultural technology base of agricultural products brand development ; ③ agricultural products standardization is the legal protection of agricultural products brand development . Firmly grasp the quality of contact brand of agricultural products and standard bond , focus argumentation standardized agricultural brand development of agricultural products quality assurance this view . In response to the current development situation of China 's standardization of agricultural products and agricultural products brand , presented the basic ideas to strengthen the a standardized agricultural building to promote agricultural products brand building . The analysis shows that : the agricultural standardization is the key to the development of agricultural products brand . Only in the study of agricultural products brand and industrialization on the basis of further study the relationship between brands of agricultural products with standardized accelerate the formulation and revision of standards on agricultural products , full range of agricultural products standardization , in order to fundamentally solve the problem of of agricultural brand development is behind .

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CLC: > Economic > Agricultural economy > China 's agricultural economy > Construction and development of agricultural economy > Production of agricultural commodities,agricultural labor productivity
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