Dissertation > Excellent graduate degree dissertation topics show

Research on Sports Consumption Behavior of Female University Students in Hunan

Author: OuYangJiangQiong
Tutor: JinYuQiang
School: Hunan Normal University
Course: Curriculum and Pedagogy
Keywords: Female students Sports Consumption Sport consumer behavior Consumer motivation Sports type of consumer behavior
CLC: G807.4
Type: Master's thesis
Year: 2006
Downloads: 663
Quote: 11
Read: Download Dissertation

Abstract


The Sports Consumption is the economic activity of the people with the money to buy sports utility , is an important part of personal life consumption to meet the development of consumer and enjoy spending is directly or indirectly engaged in sports activities individual consumer 's economic behavior . In today's society , sports consumption behavior has become a fashion consumer behavior has become the consensus of the people to spend money on health . The study female college student sports consumption behavior can not only effectively enhance female students ' physical health , promote sustainable development , improve the quality of the population of female students . And to better promote women 's sports activities and sports consumption of the launching and implementation . In this thesis, using the methods of literature , questionnaire , mathematical statistics and logical analysis , general sports consumer behavior theory as the research object , and female students in Hunan sport consumer behavior research the preliminary conclusion is as follows : 1 . female students in Hunan Province sports consumption higher level of acceptance , reasonable sports consumer attitudes . Percentage of the number of arranged are: careful consumer , a rational consumer type , avant-garde consumer and luxury consumer type . This respect from the sports consumer behavior to analyze : First, Hunan female college student sports consumption average is not high , the average annual level of sports consumption of 194.7 yuan , and sports consumption level of different grade girls have significant differences . Secondly, the type of sports consumption behavior of the female students in Hunan Province mainly consumer -kind sports activities sports consumption and spectator sports consumption . Sports consumption motivation of female college students in Hunan province , the R factor analysis to identify six main factors are : the need to factor physical , aesthetic entertainment factor , physical and mental health factors , social interaction factor , factor and comparisons of sporting achievements performance factor . Fourth , Hunan female students get the main channels of the sports consumer information is a source of personal experience and personal network of sources , followed by sports advertising , then the source of information is television, Internet, store displays and sales personnel . Fifth, more than half of the female students are more satisfied after evaluation of sports consumption . Not satisfied with the reasons for the main

Related Dissertations

  1. Research on Current Situation and the Affections of Audience’ Sports Consuming in Chinese Volleyball Competitions,G812
  2. Present Situation and Market Structure Analysis of Sports Leisure Industry in Beijing,G812.4
  3. Study on Features of Professional Female Sports Consumption in BEIJING,G812.46
  4. Consumption of the main sports fitness entertainment market in order for the impact study,G80-05
  5. On the Analysis of the Sports Consumption Behavior of the Postgraduate Students in the City of Shanghai,G643
  6. Research of the Relationship Among Female Undergraduates’Cognition of Social Norms,Companion View and Their Body Image,B844.2
  7. The Comparative Study of Sports Consumption Status between the Eastern and the Western Urban,G80-05
  8. A Teaching Experiment on Basketball of Different Models on Physical Education of University Female Students,G841
  9. Intestigation and Strategy Research on Sports Consumption of College Teachers in Nanjing,G807.4
  10. Xianyang City, Shaanxi Province, large state-owned enterprise workers sports fitness survey research,G812.7
  11. Amateur Latin Dance Training on Female College Students health impact studies,G834-4
  12. Optimize physical education contents on female college students' physical and mental health effects of morphological studies,G831.3-4
  13. Chongqing Normal College Students' Sports Consumption Research,G807.4
  14. A Study on the Integration of Ideological & Political Education and Career Education for Female College Students,G641
  15. Research on the Influences in the Physical Condition of the Low Body Weight Female College Student on Aerobic Exercise and the Strenth Training,G804.49
  16. Investigation and Countermeasures of Female Students’ Needs of Body-building in Henan Normal University,G807.4
  17. The Body-building Exercises Option Class Analyzes to the Hebei Medical College Female Student Physical and Moral Integrity Influence’s Effect,G831.3
  18. Shijiazhuang City College Graduate Student in the Master of Sports Consumer Survey Analysis and Countermeasures,G807.4
  19. Study on the Value of Luxury Brand,F273.2
  20. Based on luxury consumer behavior Marketing Strategy,F723
  21. On the protection of female students equal employment government responsibility,G647.38

CLC: > Culture, science,education, sports > Sports > Sports theory > Physical Education > College Physical Education
© 2012 www.DissertationTopic.Net  Mobile