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The Analysis of China’s Securities Brokerage Core Competence

Author: LuYiQing
Tutor: FanXueJun
School: East China Normal University
Course: Finance
Keywords: securities broking business online trade core competence
CLC: F832.51
Type: Master's thesis
Year: 2010
Downloads: 289
Quote: 1
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Abstract


The stock brokerage is the basic business and marketing front of Security Company. The changes of security market environment made the competition between different securities more severity; the dactyl of security broker competition becomes the crucial level to scale the competition of Security Company. As a result, studying the stock broker based on the development environment has crucial meaning to the development of competition theory and the management of security companies.Based on this consideration, this study Securities Brokerage core competitiveness of the status quo of theory and research and design the core of the securities brokerage business competitiveness index system; in the collection development of the securities brokerage industry on the basis of the data, using comparative Analysis of core domestic and international competitiveness of the Securities Brokerage key research issues. Finally, the development of the securities brokerage industry trends and characteristics, and accurate positioning, business process reengineering, background technical and service support, pricing strategies, securities research capacity strengthening, and vigorously promote the work and the full implementation of customer marketing and other aspects of the system to enhance broker Securities Brokerage Suggestions on core competencies.By the studies, on the one hand, bringing the competition theory to the appraising and developing in stock brokerage, riches and develops the range of competition theory; on the other hand, by the appraising the stock brokerage business, it can indirect the advancing of security brokerage competition, promotes the development of stock brokerage, and indirect the management of myself.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Financial market
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