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Enterprise Competition Strategy Research in Dynamic Competitive Environment

Author: LiuYong
Tutor: KuangNengFu
School: Central China Normal University
Course: Information Science
Keywords: Dynamic competition Competitive Strategy The basic strategy Build process
CLC: F272
Type: Master's thesis
Year: 2006
Downloads: 841
Quote: 5
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Abstract


Since the beginning of the 21st century, the world economy has been further integration and development. The trend of world economic integration, China's economy will be inevitable by the other countries of the world of business and market environment factors: on the one hand, the dynamic trend of rapidly changing competitive environment for Chinese enterprises; On the other hand, a large number of large foreign enterprises to enter the Chinese market, and the use of its extensive international competition experience and theory and Chinese enterprises to compete. Chinese enterprises need to learn to adapt to the dynamic changes of the competitive environment in the new competitive environment, and learn advanced foreign competition theory, in order to be able to narrow the gap between Chinese enterprises in international competition, detours, and make up for the Chinese enterprises in international competition in the lack of experience. Normative research, comprehensive analysis, logical induction, quantitative analysis, the analysis of changes in the competitive environment, the gradual deepening of reflection environment dynamic change through the analysis of the causes and effects of environmental changes, the traditional competitive strategy and new competition theory - Dynamic Competitive Strategy. The analysis, based on the study of dynamic competitive strategy elements, characteristics, dynamic competitive strategy processes and corporate utility study, and eventually proposed program quantitative analysis of dynamic competitive strategy. Its main contents include: The first part of the research status of the current domestic and international dynamic competitive strategy analysis, pointed out the need for dynamic competitive strategy research. The second part of a detailed analysis of the competitive environment change and its impacts, and from the point of view of the competitive environment changes to reflect the traditional competitive strategy, and pointed out that the change of the dynamic competitive environment has posed a challenge to the traditional competitive strategy. The third part of the dynamic theory of competitive strategy, given the dynamic competition in the definition of its defined standards; dynamic competitive strategy and the advantages and disadvantages of the traditional competitive strategy, pointing out that the implementation of the dynamic competitive strategy have been inevitable; final specific business requirements and influence on the implementation of the dynamic competitive strategy. The fourth part of the build process dynamic competitive strategy and a detailed analysis of the specific steps of the build process. Dynamic competitive strategy first need to analyze the competitive advantage of both competitors and competition, and on this basis a viable competitive strategy group, expected thereafter competitors of the companies may implement competitive strategies group reaction, and ultimately create a mathematical model Quantitative analysis of the dynamic competitive strategy group, the best strategy on the risks and benefits of different competitive strategies. In this thesis, Department of National Social Science Fund project one of the learning enterprise in China, consumer satisfaction research topics (Grant No.: 03BTQ022).

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