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In the economic globalization , the brand quickly became a profit and development. A city owns the brand , it means being able to attract more people to invest, attract more talent , just as Tim set up for urban development accelerator , it will undoubtedly be rapid development . It can be said , the significance of the city branding in today's society people have gained high recognition . The city is also being launched our branding craze , whether it is Beijing , big cities like Shanghai , or Weihai , Dongying such small cities, are eager to successful urban branding, a city in the increasingly fierce competition in a favorable position . But now the city is still in the theoretical study of brand immature stage , there is no systematic theoretical framework in which the city manager of the city vague understanding of branding , in shaping the process also has many problems . In this context , the paper reference and urban brand at home and abroad related to theoretical research on the problem of urban branding for a more in-depth discussion . Firstly, from the basic theory , and explore the city brand of theoretical knowledge, so that people have a more urban brand connotation scientific understanding , aimed at addressing urban branding vague understanding of problems, and then elaborated on city branding processes. Then, on this basis , analyzes of the historical background of the city brand , summed up China's urban branding is currently showing some of the features , and pointed out that the process of shaping a common problem , and finally the problems and successful experience at home and abroad the characteristics of urban development in China put forward the corresponding countermeasures and suggestions .
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