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ABC Bank Yangdong branch differences in management strategies

Author: WangWenJiang
Tutor: XiaoYanGao
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: ABC Bank Differentiation strategy Product Innovation
CLC: F832.2
Type: Master's thesis
Year: 2010
Downloads: 106
Quote: 0
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Abstract


With the gradual establishment of China's market economy system, ABC Bank has gradually faded once policy banks label, and actively transition to commercial banks. However, in the post-WTO era, the banking industry is an alternative to the very industry, not only between the various agencies of the financial industry can enter and alternative and non-financial institutions are also relatively easy to enter the field, the competition is very fierce. Therefore, to study how the ABC Bank to gain competitive advantage, it is very necessary to enhance their competitiveness. From the current ABC Bank just listed the first three state-owned banks, after a number of joint-stock banks, city commercial banks, and also the lack of theoretical foundation of enterprise competitive strategy, but also a lack of on this basis for the ABC Bank The core competitiveness competitive differentiation strategic planning. Even in the vast rural market, ABC Bank ADBC ​​banks, rural credit cooperatives, postal savings, small rural banks and other competitors, their products, whether in the countryside or in the city, has a homogenization tends, for the development of the future of ABC very unfavorable. \on clear market positioning and development strategy of the ABC Bank; Corporation, the commercial operation is a fundamental requirement to achieve a commercially sustainable development, especially to meet shareholders' return requirements, ABC Bank special county sub-branches facing internal and external difficulties and pressure. First ABC Bank currently existing products more difficult to meet the needs of urban and rural market; followed in urban markets and workers, in construction, cross the line there is a significant gap between the relatively weak competitive; once again in rural areas on the market, due to the contraction into the city of the ABC Bank a few years ago, because the mechanism is not as good as the rural credit cooperatives flexibility, competitiveness is not as rural credit cooperatives; Finally, the entry of foreign banks in the future, is bound to form the impact the competitiveness of the ABC Bank . In view of the above situation, if not as soon as possible to enhance the core competitiveness of the county branch of ABC Bank, may appear County Sub-branch of ABC Bank market, the risk of marginalization. Therefore, research and analysis carried out on the ABC bank grassroots County Branch competitiveness, especially from the service, product differentiation to proceed, and developed and implemented the strategy has important theoretical and practical survival and development of the the ABC Bank grassroots County branch significance. This paper attempts to ABC Bank Yangdong branch as an example, their differences in management research. Service concept differentiation, differentiated service channels, product innovation and differentiation, differentiation intermediate business, online banking differentiated service rural market differentiation measures aimed through the analysis of competitive strategy choices County Sub-branch of ABC Bank, explore a competitive strategy development for ABC Bank County sub-branches. Thus the formation of the competitiveness of the the ABC Bank grassroots County branch. The: ABC Bank County sub-branches in the brand, network layout, human resources, infrastructure status has certain advantages compared with other commercial banks through the analysis, the paper concludes. But compared with other state-owned commercial banks in terms of service concept, product innovation, particularly small and medium-sized joint-stock commercial banks compared disadvantaged. Only starting from product innovation, foster innovation awareness, eventually forming the core competitiveness of the county branch of ABC Bank.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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