Dissertation > Excellent graduate degree dissertation topics show

The Study of Department Store Strategy of China Plaza

Author: LiYiLing
Tutor: LanHaiLin
School: South China University of Technology
Course: Senior management of Business Administration
Keywords: China plaza Strategy Department store Positioning
CLC: F721
Type: Master's thesis
Year: 2010
Downloads: 140
Quote: 0
Read: Download Dissertation

Abstract


Department store as the first revolution of retail trade in the world, pushed the retail trade into large scale production and had positive effect on the developing of worldwide business. General merchandise business maintains steady growth in China while the retail market declined sharply. Experiencing economic restructuring and upgrading of consumption, China has a good market prospect and it’s a good opportunity for developing of modern general merchandise business. Based on strategy of Xinxing company, this article studies the strategy of operating department store with the core of its property,China Plaza.The article studies China plaza’s operating department store strategy through three parts. The first part analyzes China plaza’s status quo of the property and the requirement of improving performance in the current economic climate, then points out the necessity of reform in the fifth floor. By analyzing the overview of general merchandise business, consumers, location, policy, image of China plaza and competitors, the second part provides a basis for making China plaza’s operating department store strategy. By analyzing the competitive power of China Plaza, the third part makes market positioning for the China Plaza and gives some relevant suggestions and measures.Based on theories of strategic management and department store business, combined with the practice of the company, through investigating, the article studies the strategy of entering general merchandise business. Since the issues of the company and its kind tend to be related in high degree and companies of rental property may encounter the bottleneck of scale expanding and profit growth, the article attempts to explore the business model transition of Xinxing company, but also provides reference for other enterprises.

Related Dissertations

  1. Study on Attitude Determination Method of Distributed Moving Warship OTHR System,P228.4
  2. Research on the Attitude Controller Design and Control Strategy of High Altitude Platform,V249.1
  3. The Research on the Architectural Adumbral Method of Building,TU226
  4. The Research on the Design of Waterfront Open Space of Daowai District in Harbin,TU984.113
  5. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  6. Fuzzy Rhetoric Research of the Literary Language,H05
  7. Secondary art teachers and students, the status of the conflict and control countermeasures,G456
  8. Non - intellectual Factors in the vocational students in mathematics learning,G633.6
  9. Research on the Doppler Wireless Location Techniques Based on DSSS,TN914.42
  10. Research of Electromagnetic Tracking Experimental System for Medical Application,TN966
  11. The Design and Analysis of C Axis Feed Index Device of High Precision Heavy NC Machine Tool,TG659
  12. Study on New Product Launch Strategy in Decathlon,F274
  13. XD upholstered furniture business strategy,F272
  14. Photoacoustic Signals Analysis and Its Medical Applications Based on Focused Scanning Photoacoustic Imaging,R318.51
  15. Large the Hongshan iron ore mine personnel tracking positioning system optimization study,TN929.5
  16. The Research on Mixed-age Regional Activities Management of Kindergarten,G617
  17. Study on Cultivation of Speaking Skills of Pre-school Education Teachers,G652.4
  18. Guangzhou City College campus group dance of the popularity to carry out the first set of strategy,G633.96
  19. Investigation and Research about the Interest of Mathematics among the Rural Junior Middle School Students,G633.6
  20. Study on International Development Strategy of Chinese Research Universities,G647
  21. Sun Wah Group study in the power plant DCS industry marketing strategy,F274

CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational
© 2012 www.DissertationTopic.Net  Mobile