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In the current situation, the design of the female image advertising encountered many problem,for example, Vulgar, pornographic, false and so on, These phenomena contrary to social ethics, and it ignore social ethics,so this phenomena is not conducive to the image of women in advertising design to the health, positive direction, if not to restrict and guide the design of the female image advertising, it will lead to more serious social problems, on the one hand is the result of social value will be deteriorated; the other hand, it will harm to their own development.Based on it, The construction of new ethics in the field of female image advertising is particularly important and urgent, the design of the female image advertising Should be encouraged to civilization, progressive, proactive design, it is the inherent requirements of social responsibility, Designers is More likely to abandon the Nudity, pornography elements when the design of the female image advertising pull in ethical constraints as a new element, they will look for other ways to attract audiences,so they will relying on good Advertising creative and performance practices, the creative advertising design of the female image advertising comes from lives, As this reason, designers should be concerned about people’s livelihood and social change,also should know more folk custom, To serve the public,creative idea always from the perspective of the public thinkings,and this way will increase realistic and familiar feelings, comprehensively improve the professional standards, improve the aesthetic self-cultivation of advertising designer.the design of the female image advertising should continue to draw nourishment from the traditional culture, design of the means keep constantly updated, make bold breakthrough in the field of creative ideas.The design of the female image advertising should continue to keep innovation from the artistic expression and basic techniques,the introduction of advanced concepts of Western design, and also maintain the excellent factor from our classical traditional culture, keep good relationship between female image and products, Advertising design fully reflects the image of the formal beauty of women, lead the design of the female image advertising to keeping new trend through continuous innovation, we should make the design of the female image advertising reflects good style and new atmosphere.
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