Dissertation > Excellent graduate degree dissertation topics show

Franchising Model Study for Inner Mongolia Little-Sheep Catering Chain Co., Ltd

Author: ZhangFengGuo
Tutor: YuLeng
School: Shanghai Jiaotong University
Course: Business Administration
Keywords: Franchising Franchisee LITTLE-SHEEP Company
CLC: F719.3
Type: Master's thesis
Year: 2008
Downloads: 210
Quote: 1
Read: Download Dissertation

Abstract


Franchising Model is a very good business model for the corporations in chain catering industry, which can help the company to develop quickly. But if the design of franchising model and structure is not reasonable, it will lay hidden dangers to the brand’s long-term development, which can be reflected by the development road of Franchising model in Inner Mongolia Little Sheep Catering Chain Co., Ltd, an exact example to experience from brilliance, to stagnation, till the end of decline.In this paper, the development road of‘Little-sheep’is reviewed and analyzed, to seek the crux of the problems and the reasonable solution to the issues. With the comparison the franchising models between‘Little-sheep’and KFC China under Yum groups, the article is demonstrating the gaps between the two companies and the necessary elements for enterprises to develop with the franchising model, in order to provide the ideas how to perfect the franchising model in‘Little-sheep’and offer the effective guidance for the further development of franchising model in‘Little-sheep’ within China, and even to the world.

Related Dissertations

  1. Study on Site Selection of Ecological Food Franchisees in Jiaxiang, Taiyuan,F426.82
  2. Public leisure brands apparel merchandise mix,F426.86
  3. Comparative Study on Sino-US Hospitality Franchising Environment,F719
  4. Study on Anti-monopoly Exemption Issues in Franchising,D922.294
  5. On Licensing of Trade Name in Commercial Franchising,D922.294
  6. An Analysis of Competition-Restriction Terms in Franchising: Taking South East Automotive Dispute Case as an Example,D922.294
  7. Contractual Relationship Research between Franchisor and Franchisee,F717.6
  8. Franchise bilateral governance model,F717.6
  9. Franchise Legal Issues,D912.29
  10. Research on Franchising’s Applyment and Disk Analysis in Chinese Waterworks,F299.24
  11. Based on the theory of supply chain contract coordinate clothing franchise contract research,F224
  12. Concession system design software training industry,G726
  13. Franchise and its competitive legal mechanisms,D912.29
  14. ZRF Furniture Franchising Design and Practice,F721.7
  15. Study of Jiangsu Hairdressing Chain Operation Mechanism,F719
  16. Hirohashi franchising strategy,F293.3
  17. Franchise legal control study of risk,D912.29
  18. The Development of Franchising in China,F721
  19. Theoretical Research and Emperical Analysis of China’s Franchise Development,F721.7
  20. On the Legal Issues of Franchising Disclosure,D912.29
  21. Franchise Legal Regulation,D913

CLC: > Economic > Trade and Economic > Domestic Trade and Economic > Services sector > Food and beverage industry
© 2012 www.DissertationTopic.Net  Mobile