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The Tourist Satisfaction Research of Red Tourism Scenic

Author: WuHuiLing
Tutor: ZhengZuo
School: Hunan Normal University
Course: Tourism Management
Keywords: red tourism tourist scenic spot visitors’ satisfaction
CLC: F592.7
Type: Master's thesis
Year: 2010
Downloads: 260
Quote: 0
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Abstract


As a emerging tourist products, the red tourism is growing rapidly with national policy encouraged and importance in this century. It now has a tradition of political education mode to the market operation pattern, and gradually become both political education and economic development, the special function such as cultural communication. Prosperity and sustainable development of red tourism scenic area depend on tourists’satisfaction. Tourists’satisfaction directly relates tourism repeat tour activities, also affects interpersonalcommunication of tourists’ scenic image, thus further affects the potential urists;Tourist’ satisfaction also directly affects the red tourism spiritual beliefs. Currently, red tourism research attents on red tourism resources development, significance and role, but not enough attention to tourists’satisfaction.This paper has studied the tourist satisfaction o theories and achievements. For patients with Shaoshan tourism scenic spots, designing questionnaire survey from the basic elements (food, housing, transportation, traveling, shopping and amusing) and general plan on seven aspects, to obtain empirical data and information. Through the method of frequency analysis, four points, getting related data of importance and satisfaction about red scenic spots all tour elements. Combining interviews, it shows red tourism resource advantage better, service to the satisfaction of elements. In the empirical research, based on red tourism product features and service of the weak link, this research from the overall tourism image construction, service quality and service quality of construction discusses two major scenic tourist satisfaction red ascension. Finally, this paper puts forward the prospects for further research.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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