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Guangzhou JD Fingerprint Door Project Company Business Plan

Author: HuangJianJiang
Tutor: ChenMing
School: South China University of Technology
Course: Business Administration
Keywords: business plan The fingerprint identification Fingerprints scanned
CLC: F426.6
Type: Master's thesis
Year: 2010
Downloads: 202
Quote: 1
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Abstract


Fingerprinting in 1998 started in a fingerprint attendance as a carrier way into the customers of sight of the industry has been in the rapid development of time. Currently the fingerprint identification field has been derived fingerprint attendance, the fingerprint safe, fingerprint lock, fingerprint U disk, fingerprint disk as subdivision industries. As the consumers’ awareness of fingerprints, the market higher and higher capacity in the violent, industry, more and more fierce. competition situation. For industry is realty industry from the magnitude scale, as it is not attracted to the international and domestic capital predators into. So in this period, active in the market opportunities, the capital of work. Make full use of its brand effect and resource integration capability, strengthen the market in this area is the best choice for enterprise development.Make full use of its brand effect and resource integration capability, consolidate the lead in guangzhou JD information technology Co., LTD. To know the business secret door industry more and more scientific and more advanced construction process of huge market planning, investment decisions, positioning for most JD professional fingerprint door product and system solutions provider, focus on the entrance guard system fingerprint research and sales.With the fingerprint identification as a representative of the biological recognition domain is an emerging industry, the market scale is small, the return on investment is relatively high, easy to form a monopoly of the enterprise. Based on fingerprint door industry as the research object. In the overall structure, this paper first discusses the background of the business plan and significance, then apply the theory of strategic management from the internal environment and external environment in two aspects of project feasibility analysis. In the internal environment analysis, with company’s competitive advantage and products and technology for the company have focused on the analysis of the resources, the ability and core competitiveness. In the external environment, first from the macro analysis of biological recognition, fingerprint identification industry and the products of the application situation and prospects are analyzed, and find the huge market opportunities, then use five competitive forces model of the competitive environment systematically analyzed. The method of SWOT analysis on the face of the external and internal threat plan and the advantages and disadvantages, and to establish the strategic. After the company strategy for the future operation and management of planning and design, using the theory to determine the marketing target market, market subdivision and market positioning, and formulated a marketing plan. The financial management of using knowledge of financing strategy formulation and analyses the profit pattern and project investment returns, Finally the application of risk management theory on the project implementation process of risk analysis and put forward the corresponding risk control measures.Based on the related industries and companies, the paper provides detailed decision for investors can reference data and material, can become the fingerprint identification field investment analysis case. At the same time, also to enter the fingerprint identification industry enterprise provides a detailed analysis and management scheme of industry.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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