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With the rapid development of Internet , e-commerce is also increasingly prosperous , including B2B, B2C mode of e-commerce is playing an increasingly important role in the market . But e-commerce security problems faced by more and more prominent , effective solution to e - commerce to achieve confidentiality , integrity , identity unforgeability and non-repudiation features such as technical and management solutions have emerged . Various modes , in order to protect e-commerce and e-government information security at home and abroad digital certificate authority also been born. Digital certificate is the the flag network user identity information in a series of data used to recognize the identity of the parties in the communication , network communications and trusted digital certificate should be authoritative and impartial third party that issued by the CA . Choice of development strategy , as the company operation of third-party digital certificate authority , both large advantage , but there are also a considerable disadvantage ; either there is a lot of development opportunities , but also facing the threat . SWOT analysis (Strengths, Weakness, Opportunities, and Threats, namely : strengths, weaknesses , opportunities and threats ) , it is possible to clear the various business strategies , such as leadership strategy , differentiation strategy , cooperation strategy and diversification strategy . Digital certificate authentication organizational strategy , product strategy , marketing strategy , pricing strategy , four in-depth analysis , a comprehensive exposition of the various operational measures of third - party digital certificate authentication , the practical operation of the system management model. The theoretical analysis of control of e-commerce and digital certificate authentication , digital certificate authentication center of Chongqing Co., Ltd. a comprehensive and detailed analysis and research for the case . In this paper, systems thinking and analysis , clarity as the development of the strategic and operational strategy of the third-party digital certificate authority to provide security services for e-commerce , e-commerce as well as other information security institutions building a useful reference .
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