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Research on Marketing Strategy Establishment and Implement of Alpha Co., LTD

Author: YuLiJun
Tutor: MaQinHai；YuZhuChao
School: Northeastern University
Course: Business Administration
Keywords: Management Game Marketing Strategy Strategic Planning Implementation of the strategy
CLC: F416.87
Type: Master's thesis
Year: 2008
Downloads: 41
Quote: 0
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Abstract


Enterprises are facing a rapidly changing external economic environment , attaches great importance to the practice of marketing strategy management increasingly by corporate managers . How to effectively use corporate resources to develop marketing strategies to adapt to the external environment has become a top priority for enterprise survival and development . However , the formulation of marketing strategy is not a sign of business success , and only represent a good start to the effective implementation of the marketing strategy is the business enterprise to develop the key to success . Management Game course to simulate a typical multinational market competition environment , the operation and management of the companies involved in the marketing, production , finance , research and development and many other aspects . Participants through the \This article is written based the Alpha Table Company analog business marketing strategy management section . Alpha International is the the Management Game environment of one of the virtual company , is the headquarters of multinational corporations in the United States , has a production and development base in the United States and Mexico , with high , mid-range watch as the main products sold on three continents six countries. Based on the 2007-2009 three-year management of the virtual Alpha This paper describes the development and implementation of the marketing strategy in the course of business , the main contents include company marketing strategy environmental analysis, formulation and adjustment of marketing strategy and marketing strategy implementation and evaluation .

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CLC: > Economic > Industrial economy > The world's industrial economy > Industrial sector economy > Light industry,handicrafts > Watch Industry
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