Dissertation > Excellent graduate degree dissertation topics show

Marketing Strategy Planning and Implementation of RAINBOW Product of Alpha Inc

Author: WangHongLiang
Tutor: MaQinHai；YuZhuChao
School: Northeastern University
Course: Business Administration
Keywords: Management Game Marketing Strategy Strategic Planning Implementation of the strategy
CLC: F416.87
Type: Master's thesis
Year: 2008
Downloads: 75
Quote: 0
Read: Download Dissertation

Abstract


Alpha International Watch Co., Ltd. ( referred to as alpha ) is a multinational companies whose main business is the production and sale of watches six countries involved in the United States, Mexico , Germany , the United Kingdom , Japan , China , the company's major markets . Production the rainbow and master of two series of products . The watch industry in the production and management company in the world is facing four major competitors , Alpha Company and competitors are comparable in terms of scale , profitability, brand awareness . Company operating in the Management Game ( MG ) simulated environment , including: marketing , production, finance and other aspects of the strategic planning and implementation of content . MG project is a global strategic management business simulation training courses Carnegie Mellon University interactive simulation center using computer and network technology development . 2007-2009 , Alpha 's management by the Northeastern University College of Business Administration in 2005 and five students are responsible for the overall development , marketing, production and finance . I was the Alpha Rainbow Series product marketing director, responsible for the marketing of the products in the world . Firstly, the business environment of Alpha , the purpose of the company and the current watch industry trends , the development of the Rainbow series 2007 to 2009 marketing plan and the 2010 to 2012 marketing strategy . Secondly , the paper describes the implementation of the strategy in the actual operation , implementation and adjustment , and the related theories of strategic planning and implementation are summarized and analyzed . Combined with the latest marketing idea, several practical issues of strategy formulation and implementation of the theoretical discussion . Finally, my participation in the MG course tips and ideas , as well as the recommendations of the MG course .

Related Dissertations

  1. Study on New Product Launch Strategy in Decathlon,F274
  2. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  3. Sinopec Sammy Quanzhou branch of marketing strategy research,F426.22
  4. Gas station convenience store sales strategy,F426.22
  5. Marketing Strategy of China campus buy,F274
  6. PXSF Nursery School Service Marketing Management Analysis,G617
  7. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  8. CPPCC newspaper Marketing Strategy,G216.3
  9. Marketing Strategy for Acetic Acid in CE Company,F274
  10. Research on Marketing Strategy of Sports Outfits Enterprises in China,F274
  11. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  12. Shenzhen infant health club marketing strategy research,R174
  13. Zhongcai Hanjiang Cement Co.,LTD Marketing Strategy Research,F274
  14. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  15. Research on the Marketing Strategy of Huishan Dairy’s Entrance to Dalian,F426.82
  16. A Study on Marketing Strategy of Dongchen Group,F274
  17. Study on the Electricity Transmission and Distribution Equipment Manufacturing Enterprise for Marketing Strategy,F426.6
  18. Research on the Marketing Strategy of Hot Springs Resort Based on Space Competition,F592.7
  19. A Study of How to Improve the Marketing Strategy of Personal Banking Business in ZY Bank,F832.2
  20. The Marketing Strategy Research of Dalian Jiuguang Department Store,F721
  21. The Structural Optimization and Marketing Strategy of Qilu Bank Online Banking Product,F832.2

CLC: > Economic > Industrial economy > The world's industrial economy > Industrial sector economy > Light industry,handicrafts > Watch Industry
© 2012 www.DissertationTopic.Net  Mobile