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F Cosmetics agency marketing strategy research

Author: FengYuBing
Tutor: YinZuo
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: Cosmetic Cosmetics agent Marketing Strategy
CLC: F426.72
Type: Master's thesis
Year: 2010
Downloads: 266
Quote: 0
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Abstract


Currently , with the rapid development of Chinese cosmetics market , a huge market potential for development makes many cosmetic companies have vied for the Chinese market . This also cosmetic agents provide a lot of development opportunities , however, face competition in the multitude of strong manufacturers and sales terminals , cosmetic agents survive is how many tough , especially on the implementation of the company 's marketing strategy has become more subject to challenge . F Company is a leading sales agent in Japan and South Korea cosmetics cosmetics agency , and achieved certain results in Hunan Province , in the current market environment , however , its marketing model is being threatened , and the urgent need to re-examine their own marketing strategy. Based on the SWOT analysis of the company's internal and external environment analysis , find external opportunities and internal strengths , also found that the external threats and internal disadvantage , facing the full knowledge and understanding of the company 's development environment and on this basis on the establishment of a more reasonable marketing strategy . This paper briefly describes the definition and origin of cosmetics , a literature review of marketing theory , and then analyze the external environment of the F Company , including of China Hunan cosmetics market development , our cosmetics agent sectors of the economy and industry competitive environment analysis external threats and opportunities analysis ; internal environment of the company's F analysis , including an overview of Company F , F Company resources and conditions , as well as some problems , internal strengths and weaknesses . Finally in F Company SWOT analysis on the basis of proposed marketing strategy , including brand strategy marketing strategy, channel marketing strategy , marketing strategy , internet marketing strategy , relationship marketing strategy , and word-of-mouth strategy more in line with company needs . This article is my sincere hope that this can provide a reference for the further development of the F Company F Company of the environmental analysis and the establishment of the marketing strategy and also hope to provide some inspiration for those marketing model many troubled cosmetics agency .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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