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Research on the Optimal Design of Marketing Channels in H Chinese Medcine Company

Author: ChangHongZuo
Tutor: QiErShi；PangJinHua
School: Tianjin University
Course: Industrial Engineering
Keywords: Core competitiveness Design of marketing channels Small and medium-sized pharmaceutical companies
CLC: F426.72
Type: Master's thesis
Year: 2010
Downloads: 136
Quote: 0
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Abstract


In recent years , China 's pharmaceutical industry is the rapid development of China's pharmaceutical market is gradually planning and improve the health care system in China is also quickly change . Changing environment, so many small and medium-sized pharmaceutical companies under severe attack them or acquisition , or declared bankruptcy . How to improve their competitiveness and improve their survival status , and thus grow and develop ? This article hoping to find a breakthrough in marketing four basic elements - under the guidance of the marketing theory , these small and medium-sized in pharmaceutical companies in an unprecedented fierce competition foothold , must avoid the weaknesses of their own the economic financial resources and R \u0026 D capabilities , determine their own competitive advantage , cut into the direction of the target market , the marketing channels to be efficient , to sales to marketing channels . H in the pharmaceutical is a small to mid-sized Chinese enterprises . Rubescens breeding base a few years ago , not only to establish the efficacy good exclusive products and research institutions to jointly open a substantial increase in sales revenue , but the past two years, fell into a development bottleneck . Therefore, the combination of the current pharmaceutical environment , analysis of H pharmaceutical and many other issues , re- optimize the design of its marketing channels , in order to drive business out of the woods imperative . Introduction to this paper introduces the research background and research significance of the papers , ideas , methods , and then a marketing channel theory , the theoretical basis for the analysis below . H in the pharmaceutical management and operating conditions , according to the first macro to micro order pharmaceutical channels design in H factors analysis, Finally H pharmaceutical companies channel-optimized design solutions , and make channels efficiency evaluation . Along the problem , analyze problems , and solutions to those problems , with the combination of theoretical and practical , quantitative analysis and qualitative analysis on combination program , H pharmaceutical hope to help strengthen the core competitiveness - the construction of channels to enhance sales for the enterprise as a society have brought economic benefits.

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