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Under the New Environment Research of Development Strategy to JiangXi GongQingCheng Construction Limited Liability Company

Author: PanLiFang
Tutor: PengDiYun；LaiXianQun
School: Nanchang University
Course: Project Management
Keywords: Construction enterprises Strategic Management Jiangxi Komsomolsk Construction Co. , Ltd.
CLC: F426.92
Type: Master's thesis
Year: 2010
Downloads: 34
Quote: 0
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Abstract

In recent years, along with the development of national economy, the scale of investment in fixed assets is also expanding, construction enterprises in the national economy is increasing day has become a pillar industry of the state and local governments. However, by 2008 the U.S. subprime mortgage crisis caused, and quickly evolved into a global financial crisis, it is not only the international construction market to shrink, it also brings domestic investment growth in the fall, resulting in economic benefits of construction enterprises decline. With the deepening of reform and opening up, the international construction enterprises are increasingly involved in the competition in the Chinese construction market, the domestic construction enterprises scale expansion is also accelerating market competition further intensified. Faced with this new environment, Jiangxi Komsomolsk construction limited liability company must be innovative development ideas, want to rely on low prices to win without the scientific and technological innovation, continue to implement the extensive, loose-run, that will be phased out. How to deal with the new changes and challenges, effective competition and development strategies formulated become a top priority, we will make this research and analysis, and contribute to the development and growth of Jiangxi Komsomolsk construction limited liability company. Jiangxi Komsomolsk Building Development and Present State of the limited liability company as a starting point, the use of research methods and steps of strategic management theory, literature research, analysis, surveys and other means, in the full analysis Jiangxi Komsomolsk Construction Co., Ltd. on the basis of the external environment facing change and internal conditions, the overall strategy and specific strategies for the development of the research firm, and preliminary scenarios provided at the end of the development strategy of the implementation of security measures for the sustainable development of companies need. In this paper, the structure is divided into seven chapters. The first chapter is an introduction, a brief article introduces the research background, purpose and significance of its research content and methods; Chapter II describes the important status and role of the construction industry, and an overview of the strategic management theory; Chapter III analyzes Jiangxi Komsomolsk construction limited liability company development status; fourth chapter is to discuss the strategic choice and positioning of the development of new environment Jiangxi Komsomolsk Construction Co., Ltd.; Chapter study to determine the new environment Jiangxi Komsomolsk Construction Co., Ltd. the development strategies pathway; Chapter Jiangxi Komsomolsk construction limited liability company under the new environment smooth implementation of the development strategy of the safeguards; Chapter VII of the entire article Institute concluded, and future research on the subject to make prospected. The construction industry is one of the pillar industries of the country, has an important position and role in the economic and social development of China's National Development. In the new environment of the financial crisis, China's construction industry opportunities and challenges, especially the limited liability company Jiangxi Komsomolsk building. Through research, the paper argues that: reform and innovation development of ideas is the only way of development of Jiangxi Komsomolsk construction limited liability company. Jiangxi Komsomolsk building the strengths and weaknesses of the limited liability company based on a detailed analysis of this paper to determine its overall development strategy and the various stages of development goals. In order to achieve development goals, the article focuses on talent strategy, diversification strategy, technological innovation strategy, corporate culture, strategy, financial strategy, out of the formulation and implementation of specific strategies to wait for discussion. Finally, in order to ensure the smooth implementation of the strategy should also provide the safeguards. Therefore, in the face of competition and development in the future, Jiangxi Komsomolsk construction limited liability company must be a strategic height to brewing and planning the company's development goals, the development of the strategic decision to adapt to environmental changes, make full use of the opportunities for development, advantage of the company the implementation of the strategy of the means of implementation, and the provision of safeguards, the company can really took to the road of development to do for a long time bigger and stronger.

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