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Strategies Researeh of Yongda Industries Co., Ltd

Author: WuJian
Tutor: ZengDeMing
School: Hunan University
Course: Business Administration
Keywords: Strategic Management Industry and Trade Integration Industry ChainIntegration Market Transition
CLC: F272
Type: Master's thesis
Year: 2013
Downloads: 20
Quote: 0
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Abstract


As one of industry and trade integration enterprises, Yongda Industries Co.,Ltdregards trade as locomotive and industry as its foundation. Under the presentcircumstances that both domestic and foreign economic situation slide down quicklyand enterprises suffer cut-throat competition, the company has to carry out a strategictransition. With the changes in the external market environment and the companygrowing demand, the company has to reexamine its strategy and make correspondingadjustment in time. Moreover, it has to identify its strategic position and figure outways of implementation for the next phase as soon as possible. Only in this way can itcope with the complicated business environment and realize sustainable development.Based on the theory of modern strategic management, this thesis tries to analyzeand solve the problem that Yongda Industries Co.,Ltd will face from the strategicperspective.To begin with, the SWOT model are summarized summary of thecompany is facing external opportunities and threats, within the company has theadvantage and disadvantages of different combinations of these four dimensionssummed up several strategic direction of the company, and these types of strategicdirection from the applicability of practicalthe sexual angle compared to determinethe overall strategic direction of the company, and the clear strategic positioning andstrategic initiatives. Finally, the recommendations of the strategic implementation ofspecific strategies and support mechanisms.The thesis provides realistic guidance that can be performed by YongdaIndustries Co.,Ltd easily, and it has an important significance for the overalldevelopment of the company.Meanwhile, it will also be a good reference for thesimilar companies inside the country.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making
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