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Cultural operation of lingerie brand

Author: WangLiPing
Tutor: SunJing
School: Tianjin Polytechnic University
Course: Art of Design
Keywords: Underwear Underwear Culture Brand Culture Brand extension
CLC: F426.86
Type: Master's thesis
Year: 2007
Downloads: 534
Quote: 1
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Abstract


In this thesis, the culture of ancient underwear - depth analysis , and to further explore the aesthetics of the design and craftsmanship of the ancient underwear . Interpretation underwear inherent in the traditional costumes of profound cultural connotation , explore the artistic essence for modern underwear design method and passing . Learn traditional innovation of modern design , the focus of this study is to seek market conditions in modern society , how to use the art of traditional underwear gives us the profound enlightenment , carried out in line with the innovative design of the modern concept , so excellent traditional arts and humanities spirit shine with new vitality in the modern underwear . Underwear consumption has entered the era of brand culture consumption , Chinese underwear enterprises have come to realize the importance of brand culture operation . Underwear status change analysis and analysis of domestic and international lingerie market , pointed out the importance of underwear brand culture , brand and how it works . The paper is divided into five parts , the first dealing with the ancient Eastern and Western underwear culture , art angle from the production process to start , parsing the connotation of the art and culture of the ancient underwear ; interaction between the second part about the underwear culture and social and cultural background , and our consumer behavior underwear situation ; the third part is the analysis of the status quo of China 's underwear market , the problems and the corresponding solution to the problem ; fourth part -pronged approach to product design, brand image establish explored underwear brand culture specific operational program . The conclusion is the outlook for the operational development of the lingerie brand , pointed out that the underwear brand culture operation reflects the greater value in the underwear business in the future , and eventually become the core competitiveness of the underwear enterprises .

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