Dissertation > Excellent graduate degree dissertation topics show

A Socio-cognitive Approach to Gender Metaphors in Advertising

Author: DanXiangPing
Tutor: SuXiaoJun
School: Suzhou University
Course: Foreign Linguistics and Applied Linguistics
Keywords: Gender metaphors Advertising Social cognition
CLC: H05
Type: Master's thesis
Year: 2011
Downloads: 57
Quote: 0
Read: Download Dissertation

Abstract


33 ads collected from Cosmopolitan, Elle, Marie Claire, \First interactionism (Interaction Theory) Black from the microscopic point of view , based on combined analysis Sperber and Wilson 's Relevance Theory (Relevance Theory), the type of gender metaphor ad ; second is based on Fairclough 's language analysis to the 3D mode , from a macro perspective, the analysis of gender metaphors in advertising - related social factors . From the microscopic point of view , the types of advertising gender metaphors can be divided into three categories : A COMMODITY IS A MAN / WOMAN , A MAN / WOMAN IS A PRIMARY the PERSON A MAN / WOMAN IS A person / AN the OBJECT the WITH STEREOTYPICAL FEATURES . From a macro point of view , gender is a social concept , reflect a social definition of gender roles and gender understanding of their own gender roles . Although the community has been advocating the improvement of women's status in promoting equality between men and women , the society still exists the phenomenon of unequal treatment of women , even in the ad . The image of women in advertising insignificance . Identify of gender metaphors discrimination meaning ad , readers need to raise awareness , to overcome the possible adverse social impact .

Related Dissertations

  1. The Research of the Dynamic Process of Advertising Public Opinion,G206
  2. A Study of Cognition Function in Patients with Parkinson Disease,R742.5
  3. Legal issues of online advertising in the Perspective of Market Regulation Law,F713.8
  4. Rhyme. Explore the Taste of Chinese Advertising,J524.3
  5. Reward Advertising Legal Issues,D923
  6. Folk Art and Modern Mix of Advertising Research,J524.3
  7. Shanghai World Expo , \,F713.8
  8. Chinese mainland online advertising research themes bias,F713.8
  9. Research on Eye Movement Evaluation of Celebrity Advertising Effect,F713.8
  10. A Study of Metaphor in Public Service Advertising Via Conceptual Blending Theory,H15
  11. A Comparative Study of Politeness Strategies in the Cosmetic Advertising Discourse of Chinese and American Fashion Magazines,H152
  12. The Research on Civil Liability for False Advertising Spokesperson,D923
  13. Internet Advertising of the Tort Liability,F713.8
  14. The Research of Influencing Factors on Persuasion,B849
  15. The Research of Marketing Strategy of Anhui Satellite TV,G229.2-F
  16. The Research about Creation of Advertising Photography,J41
  17. The Application of Skopos Theory in English and Chinese Cross-cultural Translation of Advertisements,H315.9
  18. An Analysis of Artistic Creation in Movie and Television Advertising,J524.3
  19. The new media environment, corporate advertising media mix strategy study,F713.8
  20. Cultural tourism advertising appeal,F713.8

CLC: > Language, writing > Linguistics > Writing and Rhetoric
© 2012 www.DissertationTopic.Net  Mobile