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Profit Model of 3G-based Mobile Commerce in China

Author: LiYiQiang
Tutor: WangRuiJin
School: Shandong University
Course: Management Science and Engineering
Keywords: E-commerce 3G Mobile commerce Profit model
CLC: F626
Type: Master's thesis
Year: 2011
Downloads: 627
Quote: 1
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Currently, Mobile Commerce has shown good momentum of development, but the industry still faces major problems. Since its mobile commerce has strong features, particularly those based on 3G mobile commerce, compared with traditional e-commerce services as the industry needs more support, more of its industrial chain, industrial chain, the situation is more complicated. Mobile commerce business in the early stages of development, development environment more uncertain factors, the main chain has not yet formed a clear division of labor, market development and challenges facing many bottlenecks, industry prospects and trends not yet clear, Mobile commerce businesses to achieve lasting profits, market competition has certain advantages, mature profit model is key to its success. Mobile Commerce Profit Model is imminent.The present author to have broad prospects for China’s 3G (the third generation mobile communication technology) combined with mobile commerce to conduct a more comprehensive model of profitability. This article with mobile commerce, profit model and status of 3G, features, standard,3G-based mobile commerce analysis and comparative advantages, traditional profit model of e-commerce and exploration summarize, sum up mobile commerce Industrial chain and leading service model, On this basis, the environment of 3G-based profit model for mobile commerce analysis and summary of earnings made basic communications, information services, profit, advertising profit, sell products, and mobile virtual communities profit model of five; Mobile commerce profit model based on factor analysis, combined with specific business forms, e-commerce profit model for mobile point of profit organic integration of different aspects of profit model, in order to provide reference for future research. Research findings and concluded deficiencies, suggestions for future research.

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