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A Research of the Kind of Classic Interpretation Books Publishing under the Influence of Consumer Culture

Author: ZuoGuoQiang
Tutor: RenWenJing
School: Hebei University
Course: Communication
Keywords: Consumer Culture Symbolic Consumption Classic interpretation books Consumer classic
CLC: G122
Type: Master's thesis
Year: 2009
Downloads: 114
Quote: 0
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Abstract


Consumer culture as commercial culture that emphasizes the manipulation of the commodity value of signs and symbols , it is by changing the symbology of the product itself and the consumption concept , and constantly create new consumption hot spots , allowing the consumer to become the lead the entire social and economic operation of the central link . Since the reform and opening up , the consumer culture of the traditional publishing industry in China is increasingly obvious that it is a profound impact on the reform and opening up three decades to continue to develop , improve , and a growing book market . CCTV \From the perspective of the consumer culture learning , a detailed study and analysis of the classic interpretation of the current rise of China 's publishing industry books explore the deep-rooted social reasons for this boom phenomenon , and the emphasis from content production , the reader , to promote the four aspects of marketing and publishing model analyzes the impact of consumer culture classic interpretation of books published : the mass production of the book's content is determined on the classic consumer attitude , consumer behavior readers behavioral change becomes a commodity , speculation cultural trends guide The books sold , the mode of publication led to books substitutability strengthen . The final paper analyzes the three unhealthy tendencies in the classic interpretation of the books in the publishing process , published homogeneity , shallow tendency and publishing symbols tendency , and for these unhealthy tendencies Press actively respond to policy . Through this research , can provide effective recommendations for domestic increasingly bigger traditional culture published .

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CLC: > Culture, science,education, sports > The world culture and culture > China > Cultural and thematic studies
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