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Globalisation is increasingly significant , \However, with constantly blend and collision of Eastern and Western cultures , the ideas and concepts of foreign art into China , so that the precipitation of the thousands of years of cultural essence of folk auspicious graphics , still glow with strong vitality . In the field of modern logo design , many well-known classic works into the elements of civil auspicious culture with Chinese characteristics , and that the needs of the modern design of the traditional culture . Therefore , standing on the point of view of our modern logo design see to study civil auspicious graphics and its culture , will have great scientific significance . This paper attempts to re - interpret the graphic language of China 's civil auspicious civil auspicious graphics as a new innovative elements to combine of the spirit of civil auspicious culture and modern logo design concept , given modern logo design nationality , era , and international characteristics , creating rich ethnic flavor of modern logo design . Chinese folk auspicious graphics is the crystallization of the wisdom of the Chinese nation , and it contains the profound Chinese culture , thoughts and emotions , inherit and carry forward the same time , in fact , is also a context inheritance . On the one hand , it reflects the historical background , the concept of the race , and aesthetic appeal to sentiment it rich traditional culture ; On the other hand , the study of civil auspicious graphics in modern logo design , but also from the point of view of modern consciousness on interpretations of traditional folk culture . Inherit and spread the cultural connotation of civil auspicious graphics based on in-depth exploration of the application of law in modern logo design , explore modern logo design development of new trends and summarizes some of the performance practices and guidelines for the application to try modern logo the design provides some theoretical reference . And analysis through the application instance , inherit the and spread folk auspicious graphics essence of , based on the innovative vision to examine traditional folk culture , hoping to get some inspiration from civil auspicious graphic modern logo design , truly making the past serve the present , explore new forms and connotations of the modern logo design .
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