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Language Features of cosmetics advertising

Author: ZhouLei
Tutor: ShaZongYuan
School: Anhui University
Course: Chinese Philology
Keywords: Cosmetic Advertising Language Structural Features Feminine characteristics Aesthetic Features
CLC: H152
Type: Master's thesis
Year: 2010
Downloads: 1059
Quote: 0
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Abstract


Advertising language study is the current hot research field of applied linguistics. Currently the study of languages ??for cosmetics advertising is still relatively weak, relatively speaking, the need for more comprehensive and detailed specialized research. This paper attempts to Chinese linguistics perspective, from different angles on cosmetics advertising language more systematic in-depth Analysis. Purpose of the study is to a large number of cosmetics advertising through detailed analysis of the corpus, summarize cosmetics advertising language in pronunciation, vocabulary, grammatical features, analysis cosmetics advertising language reflects the feminine characteristics and aesthetic characteristics. This paper is divided into five chapters: The first chapter is an introduction, cosmetics, advertising, advertising language to define these concepts, a clear boundary between related concepts, objects and determine the scope of the study. Also, the chapter on cosmetics advertising language research status were reviewed to clarify the purpose and significance of this study and the research methods and ideas. The second chapter covers the internal structure of cosmetics advertising language level, in-depth analysis of cosmetics advertising language in pronunciation, vocabulary, grammar, three aspects of the use of rules and characteristics, summarize the structure of cosmetics advertising language features. Broadly speaking, the voice on cosmetics advertising language showing a strong sense of rhythm, harmony and rhythm characteristics; vocabulary used in context, which is characterized by common word classes based mainly nouns and adjectives, with enhanced memory, highlighting the effectiveness of the role, preference color words, foreign words, but also its use of the important features of vocabulary; sentence category and sentence in use, declarative, interrogative, imperative and exclamatory sentences are four commonly used, but declarative, imperative sentences used more, sentence commonly used phrase, sentence affirmed. The third chapter focuses on analysis of cosmetics advertising language feminine characteristics. Cosmetics advertising language by the target audience - female consumer groups affected, reflecting the more obvious feminine characteristics: focus on cosmetics advertising language use of rhetorical devices to enhance the cosmetics advertising language artistic expression, highlighting the feminine cosmetics advertising language Features. Chapter emotion from cosmetics advertising language, voice, and sentence three aspects of analysis, revealing the aesthetic cosmetics advertising language features. Chapter V is the conclusion part of the whole chapter of the main ideas and important conclusions to summarize, this research describes the role, value and significance. In this paper, a large number of cosmetics advertising corpus on the basis of full analysis, drawing on previous research results and methods of cosmetics advertising language features some tentative analysis, to a certain extent, cosmetics advertising language reveals the structural features and the use of language features for ad-depth study of linguistics provide some helpful; article related research conclusions to help consumers better knowledge and understanding of cosmetics advertising and cosmetics advertising language; article cosmetics advertising language for special studies will provide the field or related fields of advertising design production staff planning copywriting provide a useful reference.

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CLC: > Language, writing > Chinese > Writing,rhetoric > Of Stylistics
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