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Aerobics is a sport combined with beauty, can fully display the body, wisdom, creativity and spirit, and through the background music display people’s emotion, the game has artistic charm and aesthetic value of amazing, the vocal music art and sports aesthetics com., exhibit a healthy body beauty, beauty of strength body, other shocking beauty, dynamic beauty and difficult technical beauty features music, make the aerobics become sports a highly aesthetic value and the aesthetic experience, not only the fitness effect is good, easy to carry out, but also meet people enjoy psychological etc..Therefore, the aerobics was introduced into China with its unique charm, artistic, wide adaptability and rapidly in our country development, rapid development of one of the most popular, is most widely, the most effective fitness project, has broad market prospects, attracting many bodybuilders.The development of aerobics, aesthetics value and its own are closely related, it is precisely because of its unique charm and aesthetic value in the economic, social development plays a more and more important role and function. Essential characteristics and value of aerobics is that aerobics beauty, as well as by the United States to attract and unite to form of aesthetic experience and aesthetic function, finally, the full exercise participation in such a field, improve people’s aesthetic ability, aesthetic taste, to create a better life in the hearts of people burning up the flame, cultivate people’s thoughts and feelings, change people’s mental outlook, expand people’s entertainment, enhance people’s physical quality, to promote the social life on purpose.As can be seen, aerobics not only to have an enhanced physique, to edify sentiment, mental and physical pleasure, enhance the function of aesthetic culture, and aerobics in promotion and marketing, will play a more and more important social value, to promote the development of the national fitness movement, improve interpersonal relationships, maintaining social stability, promoting the harmonious development of the society, also has some value, therefore, must be to further promote and market standardization of aerobics. At present, China’s aerobics has certain promotion, but the popularity of aerobics and carry out the quality and level of especially the deficiency and problems still exist in the standardization of market development, such as the current market aerobics type of complex, uneven level coaches, single teaching methods, teaching space, poor infrastructure and other issues, exposed the aerobics market is not very mature. Therefore, the aerobics beauty, develop and promote mining, must be the participation and interaction process of a long-term social.In this paper, the theoretical study of Aerobics esthetic experience and social value of the development, not only can help people to think, to discover, to explore the nature and connotation of the beauty of aerobics, can be more profound, comprehensive find beauty, beauty, create beauty interpretation and expression of beauty, make the aerobics movement more "health, power, beauty", to promote the development of sports aesthetics. At the same time, through the analysis of the system of theory and practice, the actual situation better judge of China aerobics development, achievements and shortcomings, the status and trends, has important practical significance to promote the scientific development of Aerobics movement.Finally, based on the analysis of the social value of Aerobics development issues and on the basis of the problem, explore the root of aerobics, analysis of the root of social value development problems, and put forward the social value of Aerobics development principles, ideas and countermeasures, first of all, from government policy and institutional innovation support of macro level, to the macro positioning enterprise strategy and planning, and then to the brand marketing strategy for specific business perspective, the development of management strategies specific to the individual, in order to promote the popularization of Aerobics beauty with a little contribution.
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