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Research on Strategic Resolution Model of the Inefficiency of the Marketing for Management Consulting Enterprise

Author: LiaoFei
Tutor: ZhangYang
School: Hohai University
Course: Business management
Keywords: management consultation competitive force marketing inefficiency strategic resolution model
CLC: F274
Type: Master's thesis
Year: 2004
Downloads: 380
Quote: 3
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Abstract


In China the trade of management consultation got off to a start in 1980’s, and developed rapidly in 1990’s. According to incomplete statistics, there are more than 10,000 registered management consultation enterprises now. The number of management consultation enterprises is increasing swiftly and violently, the impetus of development is strong, they are playing a more and more important role in our social and economic life. But in actual life, there is few management consultation enterprises familiar to people, and they are in an inferior position in the competition with aboard management consultation enterprises. To develop and expand rapidly and gain competitive advantages, domestic management consultation enterprises have to draw up and carry out valid marketing strategy.Regarding growing domestic management consultation enterprises as study objective, based on marketing and strategy management theories the thesis analyses the characteristics of aboard management consultation enterprises, combined with present condition of domestic management consultation enterprises, the thesis analyses the reason for marketing inefficiency of domestic management consultation enterprises in synthetic comparison. At the same time the thesis proposes strategic resolution model of marketing inefficiency for management consulting enterprises. Particularly, the thesis makes a detail analyze on the market opportunities that are necessary for management consultation enterprises and marketing strategy and organization which geared to their resource advantages. In a word, the thesis puts forward strategic resolution model to marketing inefficiency for domestic management consultation enterprises as reference when they go on marketing work.Of course, the thesis brings forward the model relatively in generalities. For the thesis is not aimed to specific enterprise, these model can not be manipulated in each circumstance. The thesis only wants to provide some reference for domestic management consultation enterprises when they are marketing.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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