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The Study for the Beijing Olympic Games Spnsor’s Brand Protection and It’s Benefit to Chinese Sports Industry

Author: ZengGuang
Tutor: KongFanMin；DuShaoWu
School: Jiangxi Normal University
Course: Humane and Sociological Science of Sports
Keywords: Beijing Olympic Games Brand Protection Market Development Role in promoting
CLC: G80-05
Type: Master's thesis
Year: 2010
Downloads: 91
Quote: 0
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Abstract

The big screen in the Beijing Olympic Games has been falling for a long time, the Chinese sports delegation to the impressive record of 51 gold, 21 silver, and 28 bronze ranked first in the medals table. The gratifying results condensation of the efforts and dreams of generations of sports people. 1984 Los Angeles Olympics, American businessman Youboluosi created the Olympic Games and successful operation of the market the first of its kind by a private contractor. In this, the Olympics gradually get rid of operating at a loss, and even then many countries are competing to host the Olympic Games. Organized by the success of the Beijing Olympic Games, in addition to the tremendous help and support given by the Government in terms of capital, is also inseparable from successful business operations and market development. We not only brilliant achievements in the sports arena, is to become the biggest winner in the sports business arena. Successful business operations and market development of the prerequisite is to have enough and good enough corporate sponsors to sponsor the event, to ensure that events run the necessary funds and supplies. Sponsored sponsored the same time, our market development team but also for the sponsor to provide quality and efficient services. This is one of the most important one is for the sponsor's brand equity to be maximum protection and advocacy. Beijing Olympic Games sponsorship market development is successful, but the overall development of the sports industry in China is relatively backward, regional development is also very uncoordinated, there are many ways positive factor. Access to a large number of documents, and the information collected to classify and found that the majority of scholars are analyzed from the perspective of Beijing Olympic Games sports market development I had a role in promoting the sports industry, often ignoring the sponsor in this process play an important role. Market-oriented operation mode of the game has become increasingly respected by the tournament organizers, but the premise for the operation of the market competition is to find the appropriate sponsor Sponsors Sponsor's investment directly affect the operation of the tournament success, and The organizers of the race to give the sponsor's rights protection and return on equity, in turn, affect the sponsor of the heat treatment of sponsored events. Only this demand and supply interests of both sides are to maximize protection, market-oriented operation to make the race on a benign orbit, and thus indirectly influence the development of sports industry as a whole. Therefore, the innovation of this paper is the analysis from the perspective of the Beijing Olympic Games sponsor brand protection and study of its role in promoting China's sports Economy, Trade and Industry. In this paper, the Beijing Olympics brand protection strategy, combined with and learn from the Olympic Games in the successful experience in this regard, summed up the Beijing Olympic Games sponsor brand protection initiatives for the promotion of industrial development of China's sports market; promote China Sports rational industrial structure adjustment; improve and promote the process of China's sports industry rule of law, regulations, what are the promotion of the promotion of China's sports industry policy role.

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