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The Research on the Development Strategy of Furong Electric Power Co., Ltd

Author: LiuXiangYang
Tutor: LiShuZuo
School: Hunan University
Course: Business Administration
Keywords: electric power system reform Furong Electric Power development strategies relative diversification multi-operate corporate
CLC: F279.26
Type: Master's thesis
Year: 2004
Downloads: 143
Quote: 0
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Abstract


Since the April of 2002, our country carries out electric power system reform, most of province-oriented corporation meet the opportunity of development as well as huge challenging. How to catch the chance and fence with risk under the uncertain environment situation becomes a difficult problem of the electric power system. At this time only establishing suitable regulation in accordance with the development strategy, can the corporation find a developing way suit themselves.Thorough the analyze of the macroscopic environment that the corporation face, the corporation’ weaknesses and strength, business, organization and management system, the thesis makes quantitative analysis and quality judgment to the whole competition strength of the Furong Electric Power and pointing out the main question of Furong Electric Power. For example, the position is not clear and the main business section is not so outstanding, the human resource management is not scientific and so on. At the same time, the thesis also offers an approximately frame.According to the result of strategic analysis, the important point of this paper is the adjustment of industrial structure, namely ,to design its strategy of product development, especially , I make an very exhaustive analysis how to take small power station as core business. I also have used a large number of data and chart in the thesis, so that we can make a very accurate strategic judge. It has pointed out the relative diversification strategy for Furong Electric Power .Unreasonable situation such as being unclear of right and responsibility appearing to the organization structure of the Furong Electric Power at present, this thesis has planned the strategic of the organization adjusted in detail, and design different structure for its different developing stage, in order to ensure the execution of corporate strategy.Because of narrow space, this paper only make simple suggestion to competitive strategy of Furong Electric Power, not to prove deeply too, It offers whole guidelines how to form the core competence of Furong Electric Power .Corporate strategy is the general guidance to corporate long-term sustainable development, under the new situation, the multi-operate electric power except wants the distinct property rights as soon as possible, perfect the corporate governance structure and set up modern enterprise system, beyond seeking development through innovating, it is very essential to make enterprise’s strategy in good time. It is blind and more dangerous if it lacks the guide of corporate strategy. This is the realistic meaning of thisstudy too. I hope to offer some reference for the developing of all provincial multi-operate electricity power corporate

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CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
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