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Truly Semiconductors Ltd. Technical Innovation Strategy

Author: WangWeiLiang
Tutor: ZhangYing
School: Central South University
Course: Business Administration
Keywords: Truly Semiconductors Ltd LCD Industry Technical Innovation Strategy
CLC: F426.6
Type: Master's thesis
Year: 2007
Downloads: 147
Quote: 0
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Abstract


The earlier two decades of the 21st century is a pivotal period for China to overtake the advanced countries in the field of science and technology, and the development of the electronic information technology is a very important aspect. As the first pillar industry of the modern society, the electronic information industry plays a critical role in national security maintenance and comprehensive national strength enhancement, and its importance is highly recognized by nations all over the world. Technology is the first motive power of the electronic information industry. It is because of the fast development of the IT technology, that the electronic information industry is able to influence the human society and economy in such a wild scope, and change our behavior and thoughts deeply. Innovation is the soul of the electronic information industry. Technical innovation is the power driving electronic information enterprises to achieve strong and persistent development. Technical innovation strategy is a core strategy for electronic information enterprises to face market competition and establish their competitive edge.Truly Semiconductors Ltd is a well known electronic information enterprise in Guangdong province, and one of the leading companies in the domestic Liquid Crystal Display (LCD) industry. In its development history of more than ten years, Truly Semiconductors Ltd has been promoting its technical strength to drive the company move ahead. Based on the experience in manufacture, administration and management of Truly Semiconductors Ltd, this paper research and discuss the technical innovation strategy of the company.In this paper primary factors which affect company innovation ability are found after analyzing technical innovation actuality and subjective and external condition in Truly Semiconductors Ltd. The basis principle of choice technical innovation strategy of Truly Semiconductors Ltd is researched, the stratagem aim at Truly Semiconductors Ltd and model of executing the aim are framed. The results are as follows: first, the technical innovation of Truly Semiconductors Ltd should be innovation in concept and consciousness field; second, the company sets up a set of sound organization system and decision mechanism which are in accordance with technical innovation implement, improves technics and techniques constantly, readjusts product mix for implement innovation in technics equipment and product field; third, according to market, stripped-down first, the company intensifies combining production with research , collocates resource of technical innovation soundly, integrates all kinds of factors for implementing the technical innovation strategy of Truly Semiconductors Ltd successfully.Consulting the technical innovation of Truly Semiconductors Ltd as a particular case, this paper discuss the technical innovation strategy of electronic information enterprises in-depth, and provide beneficial proposal about technical innovation to other electronic information products manufactures.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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