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With the opening of Chinese express market to the outside world in 2005, the market competition is more fierce than before , and China Post Express is suffering numerous attacks from foreign giants, local enterprises and regional enterprises .Contrast to rapid expansion of the express delivery market scale, the Post express market share was declining. And the customer choice and expectations is also growing.Faced with challenges and opportunities, Shandong Post Courier must change their ideas, began to think change, enhance efforts of customer research and development, make effective customer-competition strategy, re-occupy the market share which has been occupied by others. Challenges and opportunities are both present, and new development pattern is taking shape in Shandong courier market. Only when grasped the opportunity, Shandong Post EMS can keep invincible in express market.By the work and personal experience, the author described the market-competition environment faced by Shandong Post EMS, analyzed the "stock" and "incremental" problems in the Customer competition field, on this basis give the corresponding seven customer-competitive strategies : improve customer loyalty, deeply develop customer value, provide various products, adjust fees, do business publicity , strengthen collection and delivery management, snatch customers from competitors. And finally focuses on the implementation contents of Shandong Post’s corresponding competitive strategies.
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