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Guiyang City real estate development business advantage to enhance the strategic research

Author: WuLingYing
Tutor: WangLiQuan
School: Guizhou University
Course: Business Administration
Keywords: Real estate developer advantage brand strategy innovation strategy alliance strategy talented person strategy
CLC: F293.3
Type: Master's thesis
Year: 2007
Downloads: 126
Quote: 0
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Abstract


As the new growth point of our national economy, the real estate industry keeps developing healthily, which brings the real estate developer as its component many opportunities. The national macroeconomic control policies have a profound impact on the real estate industry’s operating environments, and also set the higher requirements for the real estate developer. In 2006 Guiyang city is in the sound economic development and smooth operation of the real estate market, therefore the real estate developers have got the better external environments which benefit the enterprise development. But the Guiyang real estate developers’ synthetic quality is not very high, so facing the opportunities by Western Development and construction of Jinyang New District and also the powerful challenge from the real estate magnates out of the province, the local real estate developers must improve their advantages so as to win out from the hot competition. By analysis on the current status of the external environments and internal capabilities of Guiyang real estate developers, this article puts up the way to improve Guiyang real estate developers’ advantages: increase the market shares by brand strategy and innovation strategy, improve the comprehensive strength of the enterprise by alliance strategy, and improve the management abilities of the enterprises by talented person strategy. Only good at grasping the opportunities, converging the advantages actively and keeping exploiting, the real estate developer can get the durative developing motive force.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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