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On Medium Effect of Health Communication in China

Author: FuLei
Tutor: ZhangZhiGang
School: Dalian University of Technology
Course: Communication
Keywords: Health Communication Media effects Pseudo - health communication
CLC: G206
Type: Master's thesis
Year: 2007
Downloads: 818
Quote: 11
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Abstract


Health communication on the basis of the experience of the United States, \In China , in the face of the experience of the prevention and control of infectious diseases has long been carried out , but as a research topic discusses or things of nearly a decade of health communication . From the point of view of media effects , status quo and development trend of health communication run , try to put forward the point of view of the use of the mass media in health communication process play a medium effect , and on how to use the media effect , promoting the dissemination of research depth of the health development were discussed . The thesis is divided into four parts , the first part of the concept , expounded the meaning of health communication and media effects , and from the breadth, reliability , and the influence of the three aspects discussed health communication and media effects contact ; second section describes the theoretical basis and practical demands of health communication media effect , in which both the foundation of communication studies and sociology intervention , at the same time in order to recent health events as exemplified by the practice demands made ??content analysis ; third part of this article subject , I try to summarize our practice to use the media to disseminate health achievements from the three categories of print , electronic and digital media , and then based on the status quo , to explore China's use of the media for the existence of health communication , the author and from the legal system to address these issues four levels of the market , talent and culture make cause analysis ; fourth part to take measures , legislation based on the current situation analysis , health communication bound toward specialization in the promotion of media effects , popular , controllable and the cultural direction towards strong pace .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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