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On the Government Regulation in Marketing Process of Aviation Ticket

Author: ZhengYao
Tutor: DongJianXin
School: Jinan University
Course: Administrative Sciences
Keywords: Ticket prices Market-oriented Government Regulation
CLC: F562
Type: Master's thesis
Year: 2007
Downloads: 384
Quote: 1
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Abstract


In recent years, with the gradual development of the aviation market , the aviation industry excess aircraft capacity , loss and other serious problems , the imbalance between supply and demand has been plagued by major airlines . As price tools to adjust the supply and demand balance , but controlled by the government , the airline based on market supply and demand can not be completely independent pricing , the price can not play the role of stimulating effective demand . This thesis describes the commercial aviation market after the implementation of the new tariff policy excess capacity , airlines losses . The formation mechanism of the existing civil aviation fares appear from pricing subject, pricing and aviation market overcapacity , vicious competition , airline losses , such as the analysis of the phenomenon , the necessity of a the fare market-oriented reform . By analysis of the civil aviation market , the civil aviation industry characteristics , the nature of the aviation industry , aviation industry can be competitive , to analyze the effect of the reform of the civil aviation market in the past twenty years , changes in the civil aviation market demand elasticity and volume market potential demand were analyzed to demonstrate the feasibility of Civil Aviation fare market . Based on the analysis of air passenger price factors , the face further fare market-oriented , cost issues , only reduce , the reasonable airline costs , in order to lay a solid foundation for the ticket market-oriented . Due to the different characteristics of each country , industry , the world , there is no pure market economy , social welfare as much as possible to maximize market forces still have combined with government regulation . Finally, explore the Civil Aviation fare market process , the boundaries of the government and the market , on the basis of the previous analysis , in order to seek the government effective management measures . Accurately locate the position of the Government to improve civil aviation fares mechanisms help to optimize the aviation market supply and demand situation configure aviation resources , balance , coordination capacity , lower cost the only orderly competitive market of ticket prices to stimulate effective civil aviation market needs to solve the problem of price disorderly competition and the operating loss of the civil aviation industry .

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CLC: > Economic > Transportation and economic > Air transport and economic > China 's air transport
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