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A Study on the Development Mode and Development Route of Ningbo’s Exhibition Industry

Author: LiWei
Tutor: YangLiHua
School: Ningbo University
Course: Industrial Economics
Keywords: Ningbo Convention and exhibition industry Development model
CLC: F713.83
Type: Master's thesis
Year: 2009
Downloads: 562
Quote: 2
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Abstract


As the world economy and the acceleration of the process of regional economic integration, set the display of goods, trading and promoting economic cooperation as one of the exhibition industry has developed rapidly. Due to a variety of exhibition activities organized to bring huge economic and social benefits for the exhibition city, by the extensive attention of the world's countries and regions. In recent years, the Ningbo Municipal Government to assess the situation and made a timely manner the development of exhibition industry's strategic objectives - building \At present, Ningbo Exhibition has already made some achievements, but there is a large gap compared with developed cities and regions of the exhibition industry at home and abroad. From the world exhibition industry over a century of development, Ningbo exhibition industry is still in its infancy, and development can be described as a long way to go. This article focuses on Ningbo exhibition industry development model and path to explore and study. Exhibition industry development mode theory system description, including the theory of related concepts defined and industrial development model; qualitative analysis and quantitative analysis of the development of exhibition industry Ningbo significance as an example of Ningbo should actively develop the exhibition industry; principle of thesis given in the fourth chapter, the convention and exhibition industry development model built, followed by the typical domestic and international convention and exhibition industry development model analysis, and concluded - developed countries and regions of the exhibition industry convention and exhibition industry is more than a market behavior, mainly rely on market mechanisms to regulate, but because of the different regions and countries of the convention and exhibition industry started chronological do as well as economic strength, the distinctive regional characteristics, industrial base, resources and conditions for the development of the Exhibition The the industry specific mode of operation and management mode is different, unique, Ningbo development of exhibition industry can learn from the development experience at home and abroad, but never copy. Therefore, the paper analyzes the Ningbo exhibition industry on the basis of the development of competitive conditions in close connection with the Ningbo own characteristics and advantages, according to Ningbo real mode and path of development of exhibition industry: Specialty management model - government, industry associations and exhibition business is reasonable positioning, to create synergy; Features linkage development model - cultural tourist attractions, based on the joint development of the port trade and competitive industries; innovation-driven characteristics of the development path. Finally, the paper try to give suggestions for the development of Ningbo City, marketization and internationalization, specialization, specialty brand exhibition industry.

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