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XINGHUICHENG Hotel Competitive Advantage

Author: HuangMingLiang
Tutor: DuYiFei
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: XingHui hotel Competitive advantage Value chain
CLC: F719
Type: Master's thesis
Year: 2009
Downloads: 80
Quote: 0
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Abstract


XingHui hotel long-term commitment to quality and cultural characteristics of rural development and operation of hotels, the hotel owned by the regional cultural characteristics, personalized service, environment and scientific planning, as well as geographical differences of the rural experience in hotel management and operation of a variety of resources advantages to organic, the integration of science, thereby transforming the hotel’s core competitiveness. To manage the master of this article Michael Porter’s "value chain analysis" to obtain a competitive advantage with the theory as the theoretical basis, through the analysis of XingHui hotel and competitive advantage and study the integrated use of management tools for a variety of scientific analysis, using a combination of theory and case study analysis methods, so as to achieve a theoretical - ipractice - theory of research purposes. In this paper, the innovation lies in the value chain analysis will be introduced to the hotel industry a competitive advantage analysis system, and XingHui hotel industry development strategy and value chain theory proposed by constructing XingHui hotel value chain to enhance XingHui hotel competitive advantage strategy.Based on the XingHui hotel value chain analysis of the value of its main activities is the use of the natural environment and a full range of facilities and equipment, as well as established local brand, to provide customers with better products and services high-end, which is in the market the value of value-added activities are more comprehensive. Therefore, a comprehensive competitiveness. From the sustainability of the competitiveness of enterprises to start, through the analysis of internal capacity of enterprises, from human resources, marketing channels of the way, food, innovative services and products, the effective integration of resources to further build out the stars to maintain a competitive advantage XingHui hotels.The paper discusses the value chain theory, theory of competitive advantage and value chain and competitive advantage, etc., then competition for the XingHui Hotels analyzed core competencies, the core of the hotel characteristics and the competitiveness of rural food, management patterns, building forms and landscape characteristics to make competitors can not imitate; mainly from the composition of the value chain and links the hotel to the XingHui value chain analysis, and to explore the XingHui hotels access to a competitive advantage. Conclusions based on an analysis of proposed XingHui enhance the competitive advantage of hotel strategies.XingHui hotel in the face of future competition in the process there are many things to do, and its competitive strategy must also be identified in the overall framework for adaptable based on the adjustment, to better serve our guests better XingHui hotel services, hotel and guests to achieve a good win-win situation.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > Services sector
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