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Profit model of the Chengdu mobile mobile e-commerce and Development Strategy

Author: WuLiuBo
Tutor: JiaoLianYing
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: Mobile e-commerce Mode of operation Value chain Profit model
CLC: F626
Type: Master's thesis
Year: 2010
Downloads: 303
Quote: 0
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Abstract


With the deepening of the continuous development of the mobile communication technology and e-commerce practice , mobile e-commerce market is taking shape and show broad prospects , but after the reorganization of the telecommunications , the three operators to enter the era of full-service operation to enter the mobile communications , fixed network operators field , in the era of mobile e-commerce brings mobile operators unprecedented shock and tests . The traditional Internet e-commerce , the main role of the fixed-line operators in the e - commerce value chain is the ability to provide network access , the direct consequence of the operator to lose control of the business , as the core application service provider mode of operation. In the era of rapid development of mobile e-commerce , the local leader of the mobile communications market forces as Chengdu - Chengdu mobile how to establish the central position in the value chain is the key to success in the mobile e-commerce development process . Firstly, analysis of the characteristics and development status of mobile e-commerce at home and abroad , including the concept of mobile e-commerce , technology , features and application status , and compared with the traditional e-commerce . Secondly , the use of marketing strategy analysis and management knowledge , PEST analysis , SWOT analysis and other means facing Chengdu mobile overall market structure and environment as a whole , and of mobile e-commerce value chain analysis of the Chengdu mobile prospects for the development of mobile e-commerce . Then , Chengdu moving on the mobile e-commerce value-added business applications and profit model , summarized and are summarized in Chengdu move an existing main profit model . Finally, the researchers asked the Chengdu mobile positioning the development of mobile e-commerce in the future information society , pointed out that Chengdu mobile must rely on its huge customer base and funding channels , technology and other related advantages , the effective integration of the entire value chain , to create a win-win cooperation Business mode , to create mobile e-commerce model with local characteristics , content and channels to shape their own brand status , to determine its central position in the industry value chain in the future of mobile e-commerce era .

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