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Design on Marketing Strategy of China Aomei Soft Co., Ltd.

Author: ZhaoHui
Tutor: SunShiMin
School: Northeastern University
Course: Business Administration
Keywords: Online games Real-name system consumption Virtual currency Anti-addiction
CLC: F49
Type: Master's thesis
Year: 2007
Downloads: 49
Quote: 0
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Abstract


Online game developed with the rise of the Internet , the popularity of the new digital entertainment , the formation of a new cultural art forms . Online games industry as an emerging high-tech industries , has become one of the important to keep pace with the global entertainment industry with film, television, music, etc. , at the same time , the development of the online game industry has also led to the development of other related industries . Currently , online games have become an important support network economic and entertainment and cultural industries with a potential growth point . In the context of the rapid development of the global online gaming industry , the development of China 's online game industry by leaps and bounds , become the main profit point of China 's Internet companies . The Network Limited CCP as a large entertainment game company to adapt to the needs of the network era , is committed to the business operations of online games . Faced with the huge development potential of the online gaming industry , as well as virtual currency in China 's online game industry , Internet addiction and other issues , the CCP Network Limited comprehensive application of its parent company - CCC Limited resources advantage , through CCC billing system and supernatural powers card online game telecommunications charges, real-name system operators . In this paper, based on research on the development of China 's online game industry and the problems of China 's online game industry , the the CCP network market environment , a careful analysis of the combined mission of the CCP Network Limited , its the market for market segmentation , target market selection and market positioning , from the point of view of the marketing mix analysis elaborated the price CCP network Limited marketing strategy , product strategy, channel development strategy as well as marketing strategy , proposed on the basis of network Limited CCP concrete measures for the implementation and control of marketing strategy .

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CLC: > Economic > Information Industry economy ( Zonglun,)
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