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In the knowledge economy and economic globalization, the open pattern of enterprise internal and external environment has undergone a fundamental change, especially the enterprises to internal, more and more enterprises realized, the enterprise internal employee satisfaction and external customer satisfaction has the very big relations, in the enterprise internal customers, employees, as the only increase employee satisfaction, they will be better for the enterprise and the external customer service, improve customer satisfaction, and finally reach the purpose of improving enterprise profit.Internal marketing is to build and enhance the competitiveness of services and the introduction of a management tool, is to improve the quality of services as a method is proposed. The quality of service is to promote the service enterprises an important factor in customer satisfaction, and as service products has "inalienable", "volatility" and other features, so "people" factors on the impact of the quality of service is particularly important. Therefore, some services marketing scholars stressed:"To make customer satisfaction, and must have satisfied employees." In order to promote employee satisfaction, scholars have put forward "to working as a product, an employee as an internal customer" mentality, which is the origin of the theory of internal marketing.This paper reviews the internal marketing literature, the existing theory of internal marketing system integration. On this basis, the article holds that internal marketing is not only to improve internal service quality to employee satisfaction, this paper attempts from the "employee loyalty, corporate employer brand, market-oriented enterprise, internal service recovery" It’s four different dimensions to establish the framework of the internal marketing system, and its application to the postal enterprises.This paper begins by describing the internal marketing research background, analysis of the status quo at home and abroad on this research topic to determine the content and structure of this research; and then the related theories on this topic, including the alienation theory of value, relationship marketing, services marketing theory, employee loyalty, psychological contract, the employer brand, etc. were systematically elaborated, and then make internal marketing system to establish a basic framework, and the analysis of the postal company based on the profiles of the postal company’s internal marketing system to build programs that postal enterprises internal marketing system more robust, system enhanced the effectiveness and practicality.
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