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Research on the Innovation & Development of Tourist Products in the Traditional Scenic Spots

Author: ChenWenZhuan
Tutor: ZhengZuo
School: Hunan Normal University
Course: Tourism Management
Keywords: Traditional Scenic Area Travel Products Innovation and development Utopia
CLC: F592.7
Type: Master's thesis
Year: 2010
Downloads: 212
Quote: 0
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Abstract


With economic development , social progress and people's living standards improve , people's travel needs are constantly changing. Traditional tourism scenic spots immutable product positioning has obviously do not follow the trend of the times , can not adapt to today's tourism development . How to adapt to the changing needs of the tourism market , develop new products , to extend the product life cycle , as the traditional scenic area problems to be solved . This article from the traditional scenic area perspective to paradise scenic area , for example, combined with scenic tourism resources and the actual use of fieldwork , research , literature research , questionnaires , etc., to examine how the tourism market situation changes , the development of tourism depth product development strategy to achieve longer-term tourism products to better meet market demand for tourism purposes and on a scenic area of traditional and innovative product development to give some inspiration. This paper is divided into five chapters , as follows : Chapter I : Introduction. Reason and purpose of the topic in the analysis , based on the significance of this study presented , ideas and methods. Through the relevant literature review, review of tourism products abroad on study of the origin and development. Chapter II : Theoretical Foundations . Elaborate traditional scenic area tourism product innovation theories and the basic theory and its guiding principles to be followed . Chapter Three: An Empirical Study . Traditional scenic paradise , for example, from the scenic resource base , publicity and promotion , development planning, and other tourist market point of view, the development of the tourism product innovation background conditions for analysis. Chapter 4: innovation and development . For paradise scenic area development strengths and weaknesses, combined with market analysis and other empirical findings to draw paradise scenic tourism product innovation and development of the basic ideas , direction, and protection measures . Combined paradise scenic tourism product innovation instance , made ??the traditional scenic area tourism product innovation and development of countermeasures. Chapter V is the conclusion , this paper summarizes the main conclusions and discuss ideas .

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