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In the process of the development of enterprises in China , there are many so-called innovative enterprises have flourished , flash in the pan , the reasons are many and varied , which can not be ignored because of a lack of support sustainable innovation and entrepreneurial spirit of innovation . Ma Hengchang team spirit as a case study in-depth study and reveal the structure of the ethos that Ma Hengchang team ethos structure is divided into integral three levels : spiritual beliefs layer , communism spiritual beliefs and ideals . Ma Hengchang all the members of the group life coordinates, Ma Hengchang team spirit essence ; ethos layer , the proletariat , attitudes and principles of collectivism . Ma Hengchang group beliefs and natural expression of , Ma Hengchang team angular pursuit of life ; layer of spiritual conduct , discipline , dedication , love plants such as home , Thrift , unity , integrity and work hard , and be pioneers , the times of conduct and norms . Ma Hengchang group social requirement that social mental image of Ma Hengchang group . Summarizes the growth path of the Ma Hengchang team , Ma Hengchang team spirit for our enterprise spirit of innovation has three important revelation : First, there is a firm belief and ideals in order to build the ownership , ownership Ma Hengchang group in the firm belief in communism and the ideal reflected noble personality feelings. Second, the scientific attitude and principles to promote teamwork, collectivism directly in the work group teamwork . Third, conduct and norms affect the innovation and development , concentric win-win situation , pioneers, pursuit of excellence, promoting enterprise to serve the country , although norms areas , but as a concept of value not only inspired Ma Hengchang team in the extraordinary position to make extraordinary contribution , but also innovation and development incentive contemporary Business . Chinese enterprises want to have the spirit of enterprise and innovation , to become truly innovative companies have a lot of work to be done , the paper argues that the concept should be noted that three points: first, the spirit of enterprise and innovation is the soul and lifeline ; Secondly , the construction and improve the corporate culture is the basis of the spirit of enterprise innovation ; third, building a learning organization can enhance the innovation capability of enterprises .
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