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With the deepening of reform and opening up, China's economy is in a critical transition, circulation has undergone profound changes, \The same time, the current domestic and international political, economic and environmental changes and unpredictable run to the enterprise has brought a lot of uncertainties and risks, coupled with a long-term legal system is not perfect, the lack of management experience, the prevalence of short-term behavior of enterprises, especially enterprises The scramble for control over the channels and the consequent contradictions and conflicts have become the focus of attention. Channels emerging opportunistic event and its channel conflict, undermine the harmonious atmosphere of cooperation between enterprises, and significantly reduce the performance of canal operation. The and domestic channels scholar the focus is still in the construction of the channel structure, from an economic perspective alone is difficult to explain the complex reality of the problem, in particular, how to better protect against opportunistic behavior among channel members, which led directly to the channel the absence of the theory of corporate practice guidance. Meanwhile, the word \'s. Therefore, emphasis will be placed on the concept of the trading relations between the two sides - the strength of the relationship is introduced into the relational channels governance research, explore the concept of the four dimensions (the length of the relationship, the closeness of the degree of reciprocity, emotional level) enterprise relational channels governance and relational channels governance opportunistic behavior of channel members, has important practical significance. In this paper, on the basis of a review of the relational channels governance and relative system more comprehensive summary of the strength of relationship theory research, the article theoretical framework and certain assumptions proposition. On the basis of theoretical studies, using the questionnaire method, the relationship between manufacturers and distributors (distributors, agents or retailers) in the manufacturing industry as the research object, collected Guangzhou, Xi'an, Zhengzhou manufacturer's data of the six cities of Shenyang, Dalian, Changchun, testing the strength of the relationship of the relational channels governance related assumptions. The main conclusions of this paper are: first, the relationship between the length of the channel management role of the relationship was not obvious, closeness, mutual degree of joint problem solving among enterprises have a positive effect, while the emotional degree of help to promote inter-firm co-develop plans. Second, jointly solve the problem significantly inhibited channels opportunistic behavior, to develop plans of opportunistic behavior has no effect. The contribution of this paper the following points: First, this article is for the first time introduced in the strength of the relationship of Chinese literature will distinguish dimension relational channel areas of governance, to examine the relationship between the length of the closeness, mutual level, the emotional level of enterprise relational channels governance ( jointly plan, joint problem solving). Second, the conclusions of this study, it is found that a causal chain. More communication between the enterprises bring more common to solve the problem, the more common problem-solving suppress opportunistic behavior among enterprises, for the enterprise provides a way to refer to suppress opportunistic behavior. Third, in the literature review section of this article, exist for the governance theory of relational channels with other channels behavior theory and the relationship between marketing theory certain cross For many beginners, the lack of a clear understanding of the theory overall framework. Thus, this paper elaborates the relational channels governance produce and classified according to Heide (1994) inter-organizational relationship management theory to establish a theoretical framework, summarized and commented in detail on the existing empirical research. Finally, according to the conclusions of the manufacturing enterprise management recommendations, and pointed out the inadequacies of existing research and future research directions.
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