Dissertation > Excellent graduate degree dissertation topics show

Based on Industrial Cluster Constituent Elements of the Regional Brand Image an Empirical Study

Author: LiuWei
Tutor: SunLiHui
School: Jilin University of Finance and Economics
Course: Business management
Keywords: Industrial clusters Regional brand Brand Constituent elements
CLC: F273.2
Type: Master's thesis
Year: 2010
Downloads: 308
Quote: 0
Read: Download Dissertation

Abstract


The rapid economic development in the 21st century led to the economic rise of the cluster area gathered to form a large number of regional brands . Regional brand has become an important regional economic development strategic weapons , they have a monomer brands can not match the huge brand and difficult to imitate competitive advantage , is attracting more and more attention from scholars . Scholars from different disciplinary perspectives the regional brand preliminary exploratory study . Existing research focuses on the national brand , brand of origin , city brand , tourism destination brand , less involved in the research areas of the Regional Brand . The domestic less Empirical Study of Regional Brand image , remained mostly in the qualitative research stage , to some extent limit the depth of the study . The papers in the literature review based on the combination of empirical research, Regional Brand actively valuable to explore and build a structural model of the Regional Brand image , the main factors identified a cluster brand image . As exploratory research , the results of this study of the cluster brand image further study provides a new perspective . The results of the research conclusions and make suggestions to promote the construction of China 's industrial clusters of the regional brand has some reference significance .

Related Dissertations

  1. Studys in the Contemporary Brand Sales Exhibition Shop Design,TU247
  2. Research on the Brand Establishment of Amateur Swimming Clubs in Fuzhou and Xiamen,G861.1
  3. The Research on Construction of the Prawn Regional Brand in Zhanjiang,F326.4
  4. The Empirical Research on Service Encounter Affecting Customer Loyalty of Female Underwear Brand,F274
  5. Comparative Study of Clothing Brand Strategy Based on the Core Competence,F426.86
  6. The Research of the Fashion Terminal Space in the Society Consumption Change,TS941.1
  7. Clouds of high - end brand personality cultural meanings of the,F273.2
  8. The Empirical Study of Brand Image Elements Affecting Clothing Repurchase Behavior,F274
  9. Analysis on the Influence of Consumer Perception and the Text Logo of Women’s Fashion Brand,F274
  10. PXSF Nursery School Service Marketing Management Analysis,G617
  11. Study on the Management Strategy of University’s Brand,G647
  12. University brand building strategy,G647
  13. Research about the Process of City Sport Brand’s Construction,G80-05
  14. The Travail and Reflection of Current Marriage Program,G222
  15. Heilongjiang Unified Marketing of Instant Noodles,F274
  16. Study on Development of College Students’ Brand Attachment Questionnair and Its Relationship Witn Their Self-Concept,B841
  17. Brand development of real estate companies,F293.3
  18. The Study about the Select Strategies of Sportswear Brand Communication Means,G206
  19. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  20. China's basic education brand development research,G639.2
  21. Positioned in the emerging city museum Thinking,G261

CLC: > Economic > Economic planning and management > Enterprise economy > Production management > Product Management
© 2012 www.DissertationTopic.Net  Mobile