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Guhan Group unis Construction of Enterprise Culture

Author: LiXiangYang
Tutor: YuanLing
School: Hunan University
Course: Business Administration
Keywords: Unis Guhan Group Corporate Culture Entrepreneurship Concept of enterprise value
CLC: F270
Type: Master's thesis
Year: 2009
Downloads: 169
Quote: 1
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Abstract


In today's accelerated pace of product replacement , an increasingly competitive market context, competitive success depends on the company's overall strength. Corporate culture as a reflection of corporate values ??, as well as in the development and growth of enterprises to adapt to the fierce competition plays an increasingly important role. Modern enterprise's core competitiveness is one of the key elements constitute the kind of a culture of enterprise , employees agree that the concept of corporate culture and the unique atmosphere of this culture will be spawned what employee behavior . An excellent , with a lasting competitive companies often have their own unique corporate culture and values. So for an enterprise's own culture is particularly necessary research is also very important . Based on the theory of corporate culture of the past to sort out on the basis of the article the research background, significance, research contents and methods as well as the definition of corporate culture , structure , type, and an overview of the role and defined and explained theoretically corporate culture construction importance and necessity . In the building of enterprise culture scholars study , based on the analysis of the current Guhan Group corporate culture construction deficiencies, in order to further strengthen the state-owned enterprise culture construction , paving the way . Subsequently , through the ancient Chinese unis Review of the Development Group , from the layer of material culture , system culture and spiritual culture layer layer analysis of three levels of corporate culture in the current problems ; then the conclusions of the survey data analysis , for the enterprise cultural construction problems and theoretical analysis of the aforementioned proposed based Guhan Group unis cultural construction principles and requirements . At the same time , to determine the corporate culture goals and content , the design of the specific processes and their cultural construction floor model, and constructed the structural system , the module system, functional systems and identification systems for the content of the corporate culture -building programs. Finally, the actual situation of the enterprise culture construction planning for the implementation of the preparatory program and to develop a mechanism for the implementation of safeguards .

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CLC: > Economic > Economic planning and management > Enterprise economy > Economic theory and methods
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