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Study on Marketing Strategies of Fei Long Lake Tourisn Desitination

Author: YuXianFeng
Tutor: HouGuiFan
School: Northeast Normal University
Course: Business management
Keywords: Dragon Lake Destination Marketing strategy
CLC: F592.7
Type: Master's thesis
Year: 2011
Downloads: 69
Quote: 0
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Abstract


Destination marketing research began in the 1970s, has foreign theories and empiricalstudies have formed a very fruitful. At present, research in this area achieved some results, but mainly for the domestic tourism developed areas. As the destination marketingstrategy research has a strong regional, so the foreign and domestic tourism developed areas of research, the guiding role of tourism in Guizhou has great limitations.Tourism in Guizhou Province is currently in a period of rapid development, and specificallythe tourism resources in Guizhou Province targeted to explore the difference of the tourism destination marketing strategy research is still in the "blank" or early stage.In this paper, the full research from home and abroad on the basis of the lake from thedragon’s unique tourism resources, starting from the theoretical and practical aspects ofDragon Lake two tourism destination marketing strategy. This research is a dragon lakerich tourism resources and more mature ideas and combine domestic and internationaltourist market is a very international perspective and with the integration of local characteristics of tourism destination marketing strategy research. The Institute will be the major area of Guizhou Province and the country of destination marketing research to provide a reliable reference and evidence.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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